About Us

The market for Internet video is evolving rapidly with new content being generated, viewed and shared at unprecedented rates. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.

Founded in 2005, Visible Measures provides new capabilities and metrics that allow Internet video publishers and advertisers to understand audience behaviors and more accurately predict and analyze the success of Internet video programs. We accomplish this by capturing and measuring every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. 

We provide major brand advertisers and their agencies with an integrated view across all campaign components, including syndicated, social, and paid video placements. Our technologies reveal both how online viewers interact with video content and how that content spreads across 150+ of the top video-sharing destinations, from AOL Video, to YouTube, and virtually everywhere in between. 

We work closely with our customers and partners to provide high value, high impact solutions to the challenges of audience valuation, quantifying the ROI of Internet video-based campaigns, and content monetization.

Our Internet video measurement solutions are powered by three core technologies, our Video Placement Multiplier, Viral Reach Database, and Video Metrics Engine. Our Video Placement Multiplier uploads your videos to more than 40 video sharing sites in a single step while providing you with control over brand placement.  Our Viral Reach Database gives you complete visibility into viral video placements and audience growth by tracking more than 200 million videos across 150+ video-sharing destinations. Our Video Metrics Engine processes viewer engagement with millions of video streams everyday in real-time, recording every interaction by every viewer from every video on your network.