Soulja Boy’s Crank Dat might be the most-watched viral video of all time, with a collective 722 million views, but Lady Gaga just became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views). Not far behind are the two trailers for the Twilight Saga movies, which have combined views of 984 million...
On the Internet, video of Obama’s speech on the legislation was viewed more than 75,000 times in the 24 hours after the vote, according to data compiled for Bloomberg by online video- measurement firm Visible Measures. By comparison, video of Obama’s Inauguration speech was watched 4.1 million times in the following 24 hours, and Lady Gaga’s latest music video, “Telephone,” was viewed a total of 58 million times, Visible Measures said...
Figures from those delightfully modern bean counters at Visible Measures suggest that the new iPad TV spot--you know, the one in which thighs play a leading role--has become the second-most-watched piece of viral footage after the E*Trade Super Bowl ad in which Lindsay Lohan most definitely does not appear...
Campaigns in the Trends database number in the “hundreds”, according to a company statement – each accompanied by a range of effectiveness metrics, including total online viewership, comments, placements and demographic summaries...
Visible Measures, a company that tracks data for Internet video publishers, measured the performance of the Super Bowl commercials across 200 video-sharing Web sites and destinations from Feb. 7 through 14. The spots were watched 90 million times in what Visible Measures calls social video. The most-watched spot was, as with YouTube, “House Rules” for Doritos, with 9.16 million views, according to Visible Measures, followed by the Snickers commercial, 3.53 million; the spot for Motorola with Megan Fox, 3.33 million; the CBS network promotion for “Late Show With David Letterman,” 3.19 million; and the Google commercial, 3.09 million...
The firm says the ads have been viewed 90 million times in social video, and have spread nearly 3,000 total unique video placements across more than 30 video-sharing networks and have generated more than 60,000 comments and 90,000 ratings. Visible Measures says Doritos, which ran four ads during the Super Bowl, had the Nos. 1, 9, 10 and 15 most-viewed ads in social video. Doritos Super Bowl ads have been viewed over 16 million times -- or 18% of all social video views in the study, per the firm...
With the new trends application, Visible Measures will include a variety of metrics, including total online viewership, comments, placements, and demographics. Users can even watch videos within the application. The company has launched three different data sets for the applications. The Social Video Campaigns covers brand-driven online video ad campaigns and is designed to help ad professionals measure campaign effectiveness... Online Film Trailers measures engagement for movie trailers online... And the Super Bowl Ads collection covers online performance for the year’s Super Bowl ads...
“One of the things we keep hearing from clients is that it’s very hard to build video plans that make sense,” said Matt Cutler, Visible Measures' CMO. “Our users ask things like, 'Is 1 million views a good mark or a bad mark? Is it realistic for an auto campaign to get 1 million views?' These are the kind of questions we are getting.” Going forward, Trends should provide some of these answers. The product—which includes both a free and premium subscription version—spits out data on measures such as campaign reach; demographics; and the number of comments and ratings video ads garner. This all from hundreds of historical campaigns the company has tracked in recent years...
In the social and online video-dominated world we now live in, Trends data is invaluable for brand advertisers and their agencies. It allows them to customize their views of the database, compare different campaigns and analyze what worked online and what didn't. Online distribution is now a key part of calculating the ROI on a campaign, so being able to benchmark the performance of past campaigns provides insight not normally available in traditional TV advertising...
Meanwhile, the various systems tried in America by the People’s Choice Awards demonstrate how difficult it is to quantify the things we like. The organisers of the popular culture awards originally used Gallup polls to calculate the winners, but that brought up too many ties. So they tried on-line voting, and now they’ve turned to an initiative called Visible Measures, which claims to “objectively measure online video popularity”. Ingenious, but it may well conclude that the nation’s favourite film is YouTube’s Fat Kid on Rollercoaster or Monkey Peeing in its own Mouth...
His fan-centred campaigns have been aided by the way social networking sites have become an integral part of daily life. According to Visible Measures, a company that computes internet viewership, the clip of Boyle’s surprising audition for Britain’s Got Talent in April last year has been viewed more than 310 million times via YouTube and other sites. This is how SuBo spread around the world: like a virus...
For most trailer makers, it's the act of participation that is the payoff, says Matt Cutler, chief marketing officer of Visible Measures, which tracks how often online videos are viewed. "It's not to get famous or make a million dollars. They do it because they love it, and it gets picked up and shared, and then it's part of pop culture..."
Winners for the 36th Annual People’s Choice Awards were determined by online voting. Nominees were selected with the help of Visible Measures, and online media research company that tracks people’s Web video-watching preferences...
Thirteen different videos reached the top of the Viral Video Chart since its debut in April, and Visible Measures, which compiles the data for the weekly chart, pulled out the 10 most viewed. Marketers that hit No. 1 but didn't have the numbers to make this chart included Carl's Jr., Vodafone and Moveon.org. Evian, in the top spot, nabbed more than 50 million views of its roller-skating babies; T-Mobile's "Dance" and Microsoft's "Project Natal" both scored more than 20 million views and the remaining campaigns all topped 10 million views...
As online video consumption continues to rise, advertisers increasingly value viral viewings as a clear and visible sign that their campaigns are engaging audiences. In response, viral video analytics are becoming sophisticated. YouTube has enhanced its video analytics offer, and companies such as Visible Measures and Unruly Media are providing comprehensive viral monitoring services across multiple online video platforms...
The most-viewed viral video of all time, according to Web tracking firm Visible Measures, is rapper Soulja Boy Tell'em's "Crank That," with more than 621 million views (the figure was last updated in November) -- many, if not most of those hits, presumably coming from YouTube versions of the clip...
In an age of user-generated content, the most viral videos are not made by the users, just passed around by them. Below you will find a list of the top ten viral videos of 2009, as tracked by Visible Measures, which counts not only plays on YouTube but also video shared across social networks like MySpace as well as MTV networks and Viacom. The list of the most watched internet videos 2009 below are nearly all music videos, with the exception of the No. 1 viral video, which is the trailer for the movie Twilight Saga: New Moon. Visible Measures estimates that trailer has been watched more than 592 million times...
Last year, the ads from the big game racked up 99.5 million collective online views, according to Visible Measures, which tallies viral-video data; 98.7 million people watched the game on TV, per Nielsen. It's further proof that while Super Bowl is still valuable because it's one of the last high-profile, mass-media TV events, it's maximized with an ongoing online effort...
Ms. Boyle, 48, was a frumpy unknown before she appeared as a contestant on “Britain’s Got Talent” in April, stunning the judges and the audience with a crystal-clear rendition of the song “I Dreamed a Dream” from “Les Misérables.” A YouTube clip of that performance became an instant hit. According to Visible Measures, an American company that computes viewership of Internet videos, it has been seen a total of 310 million times...
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