Visible Measures Blog

Hyundai's "Think About It" campaign has pushed itself to third place in its first week on our weekly Top 10 ranking of automotive online videos. With 79,723 views for the campaign, which includes a Super Bowl spot, Hyundai has comfortably settled behind Ford's Fiesta Movement and Volkswagen's "The Fun Theory" -- at least for this week.

The Hyundai ad shows Brett Favre winning the MVP award in 2020. "We don't know what things will be like 10 years from now," an announcer says, "but we can assure you your Hyundai will still be covered."

What we can assure you of is that this year's Super Bowl -- on Sunday, February 7 -- will shake up next week's Top 10 online video ads. Already, it could be argued, we're seeing the 'Super Bowl effect.' Reappearing on the chart this week is Audi's entertaining "Progress is Beautiful" ad about the refreshed A6 sedan -- once a Super Bowl ad.

Elsewhere on the chart, a campaign for the redesigned Lincoln MKX luxury crossover has jumped 172% to 32,230 views. A few videos have been popular enough to remain on the chart for eight and nine weeks straight, but whether they'll be able to sustain popularity against incoming Super Bowl ads is a question we'll answer in this space next week.

The Most-Watched Auto Ads of the Week 

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Volkswagen	The Fun Theory	DDB	254,539	25%
2	2	Ford	Fiesta Movement	Undercurrent; AMG	172,070	-2%
3	NEW	Hyundai	Think About It	Innocean Worldwide Americas	79,723	NEW
4	8	Lincoln	Loaded For Liftoff	Team Detroit	32,230	172%
5	4	Kia	A New Way To Roll / Hamsters	David & Goliath	19,245	-10%
6	Back On Chart	Audi	Progress Is Beautiful	Venables Bell & Partners	16,348	Back On Chart
7	5	Lamborghini	Are You The Chosen One?	Philipp und Keuntje	13,307	-16%
8	Back On Chart	Toyota	Moving Forward	Saatchi & Saatchi	12,960	Back On Chart
9	7	Ford	Feel The Difference	JWT	12,946	4%
10	3	Volvo	Freedom to Change Your Mind	Arnold	11,526	-54%

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The data used for the Top 10 Auto Ads Chart was sourced from Visible Measures.

*See our Top Auto Ads page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming online automotive video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Follow us on Twitter:

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 MotorTrend is the media's number one automotive authority. You can find the original article here.

Each month, our partner Visible Measures compiles a list of the top ten most popular web video series, and we share those results with you and provide analysis.

In January, the threshold for entry into the list was the highest it’s ever been, but viewership for the top 10 shows dropped 26% as compared to the record-breaking month of December.

If you’ve been keeping track in previous months, you won’t be surprised to see that Fred and Happy Tree Friends have again topped the list. Also notable: CollegeHumor and video game-themed shows collectively took up half the list. There weren’t any new series on the list in January, but a couple that dropped off in the past made a comeback. We also learned that the majority of viewers for the top 10 shows were male.

Here’s the complete chart with video clips included for each series. We provide some deeper analysis below.

The Most-Watched Webisodes of January 

Rank	Last Week's Rank	Title	Studio	Genre	Current Week's Views*	% Change in Views**	Watch
1	1	Fred	NA	Comedy	24,719,556	-28%
2	2	Happy Tree Friends	MondoMedia	Animation	17,697,316	-15%
3	4	Smosh	Deca TV	Comedy, Sketch	13,151,356	13%
4	5	The Station	The Station	Comedy	4,317,575	-24%
5	Back On Chart	POV	CollegeHumor	Comedy	4,146,733	Back On Chart
6	10	Hardly Working	CollegeHumor	Comedy	3,562,906	32%
7	9	Jake & Amir	CollegeHumor	Comedy, Sketch	3,275,001	6%
8	Back On Chart	Red Vs Blue	Rooster Teeth	Animation, Comedy	3,224,802	Back On Chart
9	8	The Guild	NA	Comedy, Gaming	3,209,027	-17%
10	7	Key Of Awesome	Next New Networks	Comedy, Music	3,150,905	-39%

Source: Visible Measures 

Consistently On Top: Fred 

The teenager with the high-pitched voice has topped the list again, and he managed to do it even though he only put out one new video in January. That new episode garnered 1.7 million views, so the rest of the 24.7 million were all thanks to old content that people are still discovering or re-watching.

You can’t fault Fred completely for dropping from his December high of 34.2 million views; he didn’t have topical holiday content to work with this time. It’s still impressive that a 16-year old actor with a webcam is beating each and every show from web TV networks like Next New Networks and CollegeHumor.

CollegeHumor's Mark Is Hard To Miss 

CollegeHumor is straight up mainstream now thanks to two cable TV deals in the works with MTV, and its online performance is as impressive as ever. It’s the only network with three series on the list — POV, Hardly Working, and Jake & Amir. They’ve all appeared on the list before, and together they racked up just shy of 11 million views.<./p>

All three of these CollegeHumor series saw growth since last month; POV didn’t appear on the December chart at all, but now it’s back. Hardly Working is actually working hard; it cranked out several new videos in January and grew 32% as compared to last month. Jack & Amir experienced a modest 6% growth.

We mentioned earlier that the majority of top 10 show viewers are male; it’s interesting to note that Fred has the highest ratio of female viewers at 45%.

The Guild And Red Vs. Blue: The Gamer Niche  

Video game-themed programming has always been a significant genre in web TV. Because web series are usually cheaper to produce and viewership expectations are lower than would be the case with over-the-air shows, web series find it advantageous to serve a deep and narrow niche. Gamers are a great audience because there are just enough of them, and because they have their own dedicated ecosystem of social media and blogs to spread the word.

The Guild and Red Vs. Blue aren’t performing as well as they used to, but the gamer audience is still obviously alive and well since these gamer shows take up two of the top 10 spots. Red Vs. Blue just started airing new content, so it returned to the list after a hiatus. Conversely, The Guild is off-season so its numbers have declined.

A greater portion of Red Vs. Blue’s audience is male than any other show on the list. That should be no surprise since the series is based on the science fiction action shooter Halo.

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The data used for the Top 10 Webisodes Chart was sourced from Visible Measures

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Samuel Axon is a Staff Writer at Mashable. You can read the original post here. 

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

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Three new films entered the Visible Measures online film trailer chart with Warner Bros.' "Clash of the Titans" beginning its run at No. 4 with a whopping half a million-plus views. Sony's "The Bounty Hunter" enters the chart at No. 7 with over 426,000 views while Mel Gibson starrer "Edge of Darkness" enters the ranks at No. 9 with 315,502 views in its post-release week.

Sony's "Dear John" had a tenuous hold on first place with 1.2 million views in its release week. Romancer dropped 15% as another femme-friendly pic, WB's "Valentine's Day," sits right behind at No. 2 with just over 1 million views, dropping 6% with one week until release.

Despite dipping 10%, Disney's "Alice in Wonderland" moved up one spot to No. 3 primarily due to the absence of "Legion." Johnny Depp starrer stands at just over 970,000 views with four weeks until release.

Fox's "Percy Jackson and the Olympians: The Lightning Thief" held steady at No. 5 with a 3% decline for 585,343 views with one week until release.

Universal's "The Wolfman" had a bigger bite with a 43% increase for just under 504,000 views. Horror pic moved up a spot to No. 6 with one week until release.

Disney's "When in Rome" experienced a rare post-release viewing decrease as the comedy dropped 18% for a final tally of 361,590 views to end run at No. 7.

Summit's "Remember Me" rounds out the chart at No. 10 with a 21% drop for 249,000-plus views with five weeks until release.

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	1	Dear John	Sony	Romance	1,278,920	0	-15%
2	3	Valentine's Day	Warner Bros.	Comedy	1,064,079	1	-6%
3	4	Alice In Wonderland	Disney	Adventure	970,452	4	-10%
4	NEW	Clash Of The Titans	Warner Bros.	Action	598,398	7	NEW
5	5	Percy Jackson & the Olympians: The Lightning Thief	Fox 2000	Fantasy	585,343	1	-3%
6	7	The Wolfman	Universal	Horror	503,735	1	43%
7	NEW	The Bounty Hunter	Sony	Comedy	426,506	6	NEW
8	6	When In Rome	Disney	Comedy	361,590	-1	-18%
9	NEW	Edge Of Darkness	Warner Bros.	Action	315,502	-1	NEW
10	8	Remember Me	Summit	Drama	249,180	5	-21%

Source: Visible Measures

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The data used for The Top 10 Online Film Trailers Chart was sourced from Visible Measures. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Follow us on Twitter:

-- 

 Josh Marks is the Web Production Editor for Variety. You can find the original article here.

NEW YORK (AdAge.com) -- Expect this to happen with increasing frequency: A major marketer not known for online antics hits the top of the chart via massive offline promotion. In this case, it's Walmart with one of its more popular TV spots getting nearly 1.7 million views on the web last week.

The Walmart spot was one of three new videos on the list. Also new is the first Super Bowl teaser to make the list, an ad from Bridgstone, which is sponsoring the halftime show with The Who.

The third spot to join the list comes from Nolan's Cheese and contains several creative elements that help illustrate why it's there: cuddly rodent in peril -- shock -- and, well, watch the video. The staff at Visible Measures has been watching this one build viewers for a few weeks before it arrived at No. 8. Obviously, this video had to earn its way on the list and it will be interesting to see how long it sticks around.

The other seven entries on the list are veterans, and part of substantial ongoing online campaigns. Worth noting, again, the staying power of Evian's skating babies, which have spent 30 weeks among the top 10, usually at No. 1. Evian's campaign, while down 13% this week, has racked up -- wait for it -- 71.6 million views overall.

The Top-Performing Viral Video Ads of the Week   

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	NEW	Walmart	Clown	Publicis & Hal Riney	1,684,796	NEW
2	1	Evian	Live Young	BETC Euro RSCG	1,082,574	-13%
3	NEW	Bridgestone	Your Tires? Or Your Life?	The Richards Group	959,213	NEW
4	3	Google	Nexus One Vloggers	NA	552,247	-24%
5	6	Microsoft	Xbox Project Natal	World Famous	539,669	-8%
6	5	DC Shoes	Gymkhana Two	Mad Media	521,466	-11%
7	9	Axe	Clean Your Balls	BBH	427,300	-2%
8	NEW	Noland's Cheddar	Seriously Strong Cheddar	Director: John Noland	423,358	NEW
9	Back On Chart	Nike	Most Valuable Puppets	Wieden + Kennedy	269,287	Back On Chart
10	4	Coca-Cola	Happiness Machine	Definition 6	251,606	-59%

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Michael Learmonth is a Reporter at Advertising Age. You can find the original article here.  

The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. 

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!

With the Oscar nominations announced on Tuesday, awards season has officially begun. In recognition of the excitement and nerves leading up to the big night, we've launched an Oscars Online Film Trailers Chart with our editorial partner Variety that will track the performance of the best picture nominees. The chart will track the week-over-week performance of the nominees in order to help fans and critics everywhere better understand how their favorite films are performing online in anticipation of the big event on March 7. You can find it on Variety's Award Central here.

So, how do the nominees look? As may come with little surprise, Avatar, the highest-grossing film ever, leads the chart with a dominating 6.1 million views. And with Avatar's seemingly insurmountable lead, it looks like the rest of the nominees will be playing for second place, despite their relatively impressive numbers.

Disney's Up, which launched in May, and only the second animated film nominated for best picture, comes in second place with 330,000+ views, barely slipping by Quentin Tarantino's unrestrained World War II film Inglourious Basterds. The Hurt Locker isn't far off Basterds' mark, bringing home 290,000+ views. George Clooney's comedy Up in the Air sits just 11,000 views from from The Hurt Locker.

The other nominees on the chart have lower view counts, though could receive an influx of interest from their nominations, which would have dramatic effects on the rankings next week. We'll have to wait and see how much the nominations affect the public's interest. 

With popular interest in the best picture nominees put on display in charts like this one, how much do you think the academy will consider it in their final decisions? Should the academy consider popularity factors in their decisions?

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Release Date	% Change in Views**	Watch
1	NA	Avatar	Fox International	Action	6,176,706	12/18/09	NA
2	NA	Up	Disney	Animation	330,010	5/29/09	NA
3	NA	Inglourious Basterds	The Weinstein Company	Action	323,557	8/21/09	NA
4	NA	The Hurt Locker	Summit	Action	291,514	6/21/09	NA
5	NA	Up In The Air	Paramount	Comedy	280,720	12/23/09	NA
6	NA	Precious: Based on the Novel Push by Sapphire	Lionsgate	Drama	211,831	12/3/09	NA
7	NA	Disctrict 9	Sony	Drama	177,525	8/14/09	NA
8	NA	The Blind Side	Warner Bros.	Drama	153,851	11/20/09	NA
9	NA	A Serious Man	Focus	Comedy	69,435	10/9/09	NA
10	NA	An Education	Sony Pictures Classics	Romance	17,663	10/8/09	NA

Source: Visible Measures 

For the full list of results every week, be sure to check Variety's Award Central. And for the top-performing online film trailers leading up to their official release, please see our Top 10 Online Film Trailers Chart, published on Fridays in conjunction with Variety.

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The data used for the Oscars Online Film Trailers Chart was sourced from Visible Measures.

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Ford's Super Duty truck is the new entry on this week's Top 10 Chart of automotive video ads from around the world. Nothing actually happens in the 44-second ad, but we have a feeling this is the beginning of a bold campaign to pit the truck against rival heavy duty trucks from Chevy and Dodge.

“[Ford] is going to show you step-by-step, part-by-part, from a brand new diesel engine to a whole new transmission, what makes this Super Duty unlike any truck you’ve ever seen,” says Mike Rowe. In its first week on the chart, the ad was seen 9,502 times.

At the top, Volkswagen's clever "The Fun Theory" continues to dominate, but for how long? While the ad was down 33% in its eighth week at the top of the chart, a musical ad from Ford's Fiesta Movement was less than 30,000 views away and closing.

Another long-time video favorite -- Lamborghini's "Are You The One?" about the Reventon -- saw views shoot up 57% thanks to a link from a Korean blog.

If you count Volvo, Ford’s brands comprise 50% of the chart. We're not sure if that's a trend that will hold for the next few weeks, but all you have to do is check here to see what happens. 

The Most-Watched Auto Ads of the Week 

Rank	Last Week's Rank	Make / Model	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Volkswagen / -	The Fun Theory	DDB	204,418	-33%
2	2	Ford /  Fiesta	Fiesta Movement	Undercurrent; AMG	175,645	1%
3	4	Volvo / C70	Freedom to Change Your Mind	Arnold	24,829	45%
4	3	Kia / Soul	A New Way To Roll / Hamsters	David & Goliath	21,403	-20%
5	10	Lamborghini / Reventon	Are You The Chosen One?	Philipp und Keuntje	15,835	57%
6	8	Honda / Civic	Everything	Wieden + Kennedy	14,105	28%
7	9	Ford / Focus	Feel The Difference	JWT	12,427	15%
8	7	Lincoln / MKZ	Loaded For Liftoff	Team Detroit	11,870	-19%
9	Back On Chart	BMW / 5 Series	Kinetic Sculpture	Art+Com	10,936	Back On Chart
10	NEW	Ford / Super Duty	Proven	Team Detroit	9,502	NEW

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The data used for the Top 10 Auto Ads Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations.  

*See our Top Auto Ads page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming online automotive video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Follow us on Twitter:

-- 

 MotorTrend is the media's number one automotive authority You can find the original article here.

NEW YORK (AdAge.com) -- Google is increasingly using video ads to promote its products and services, so no surprise that its ad the Nexus One phone, "Ninja's Unboxing," came in at No. 3 on the chart this week with just north of 700,000 views.

Google is no stranger to the chart, having landed seven ads there over the past year for its web browser Chrome, real-time search and mobile features like Google Goggles. Through YouTube and its third-party content network, it's a formidable platform for promotion, which it can now use to sell its first consumer device.

"When you're Google and you want views, you simply press a button," said James O'Connor, analyst at video-analytics firm Visible Measures.

Also new to the list this week is another veteran of the chart known for racy content: Air New Zealand. Its clever "Nothing to Hide" video showed its rather fetching employees going about their jobs in painted-on uniforms. This time, they're on the chart with a mocumentary about Cougars. Yep, that kind. This will no doubt spark conversation -- maybe outrage, even -- and notably it doesn't mention the airline. Rather, it refers to the airline's bookings site, grabaseat.co.nz.

Within this week's top 10, three videos are brand new to the list (Google, Air New Zealand and Adidas), but seven of the top 10 have been on the chart a week or less.

The Top-Performing Viral Video Ads of the Week  

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Evian	Live Young	BETC Euro RSCG	1,242,551	-4%
2	NEW	Air New Zealand	Grab A Seat	Projector	832,376	NEW
3	NEW	Google	Nexus One Unboxing	Director: Patrick Boivin	722,857	NEW
4	6	Coca-Cola	Happiness Machine	Definition 6	612,334	47%
5	5	DC Shoes	Gymkhana Two	Mad Media	587,875	3%
6	4	Microsoft	Xbox Project Natal	World Famous	583,733	-22%
7	2	LEGO	LEGO CL!CK	Pereira & O'Dell; Sharethrough	569,247	-35%
8	NEW	Adidas Originals	Star Wars Collection	Sid Lee	517,036	NEW
9	8	Axe	Clean Your Balls	BBH	434,095	16%
10	3	Ray-Ban	Never Hide Face Tattoo	Cutwater	362,512	-57%

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Michael Learmonth is a Reporter at Advertising Age. You can find the original article here.  

The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. 

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!

Sony nabbed the top two spots on Visible Measures' online film trailer chart this week with femme-centered romancer "Dear John" and testosterone-fueled actioner "Legion." "Dear John" took first place with a 103% increase for 1.5 million views with one week until release. "Legion" ended its run at No. 2 with 100% growth for a final tally of just under 1.2 million views in its post-release week. Another femme-friendly pic, WB's "Valentine's Day," debuted at No. 3 with a robust 1.1 plus million views with two weeks until release.

Despite growing 30%, Disney's "Alice in Wonderland" dropped two spots to No. 4 with a total of just over 1 million views three weeks from release.

Fox 2000's "Percy Jackson & the Olympians: The Lightning Thief" held steady at No. 5 with a 44% viewing increase for 605,861 views with two weeks until release.

Disney comedy "When in Rome" moved up two spots to No. 6 with a 55% increase in its release week.

Universal's Benicio Del Toro starrer "The Wolfman's" bite wasn't deadly enough compared to other trailers. Pic dropped to Nov. 7 with a 15% viewing increase two weeks from release.

Summit drama "Remember Me" also was a victim of other trailers' aggressive growth. Pic fell in the rankings to No. 8 despite a 10% increase with 316,859 views and six weeks until release.

Fox's "The Tooth Fairy" generated some post-release interest as the pic entered the chart in its final week of eligibility with 236,231 views. On the opposite end, with a full seven weeks before release, MGM's "Hot Tub Machine" hopped into the chart at No. 10 with a debut total of 207,753 views.

The Most-Watched Film Trailers of the Week  

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	3	Dear John	Sony	Romance	1,499,400	1	103%
2	4	Legion	Sony	Action	1,151,718	-1	100%
3	NEW	Valentine's Day	Warner Bros.	Comedy	1,127,419	2	NEW
4	2	Alice In Wonderland	Disney	Adventure	1,077,442	5	30%
5	5	Percy Jackson & the Olympians: The Lightning Thief	Fox 2000	Fantasy	605,861	2	44%
6	8	When In Rome	Disney	Comedy	441,796	0	55%
7	6	The Wolfman	Universal	Horror	353,192	2	15%
8	7	Remember Me	Summit	Drama	316,859	6	10%
9	NEW	Tooth Fairy	20th Century Fox	Comedy	236,231	-1	NEW
10	NEW	Hot Tub Time Machine	MGM	Comedy	207,753	7	NEW

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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Follow us on Twitter:

-- 

 Josh Marks is the Web Production Editor for Variety. You can find the original article here.

Two newly refreshed Volvo C70 hardtop convertibles star in what is without question the funniest ad on this week's Top 10 online automotive video ads.

As you may have guessed from this photo, two attractive young women switch outfits and utilize the coupe-to-convertible functionality of the Volvo to confuse their significant others.

Showing no signs of decreasing popularity is the number one video by Volkswagen called "The Fun Theory." The story is similar for Ford's Fiesta Movement campaign and Kia's "A New Way to Roll" in second and third place, respectively.

You may have seen the sixth-place entry by Porsche, advertising the Boxster RS. The same footage was featured on Motor Trend's YouTube channel, which you can find right here. The difference is that the ad on our chart has a soundtrack layered on top. Unlike the Porsche video, the final new ad -- Lincoln's "Loaded for Liftoff" -- has been seen on TV, pushing the MKZ entry-level luxury sedan.

Rounding out the top 10 are ads for the European Honda Civic, European Ford Focus, and Lamborghini Reventon. To see how each of the ads compare, click here to see the full top 10 list.

The Most-Watched Auto Ads of the Week  

Rank	Last Week's Rank	Make / Model	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Volkswagen	The Fun Theory	DDB	306,369	14%
2	2	Ford / Fiesta	Fiesta Movement	Undercurrent; AMG	174,154	3%
3	3	Kia / Soul	A New Way To Roll / Hamsters	David & Goliath	26,831	-33%
4	NEW	Volvo / C70	Freedom To Change Your Mind	Arnold	17,132	NEW
5	5	Toyota / 4Runner	48 Hours	RAPP	15,331	-37%
6	NEW	Porsche / Boxster RS	Unleashed	CRAMER-KRASSELT	15,280	NEW
7	NEW	Lincoln / MKZ	Loaded For Liftoff	Team Detroit	14,573	NEW
8	Back On Chart	Honda / Civic	Everything	Wieden + Kennedy	11,050	Back On Chart
9	6	Ford / Focus	Feel The Difference	JWT	10,826	-17%
10	9	Lamborghini / Reventon	Are You The Chosen One?	Philipp und Keuntje	10,115	-6%

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The data used for the Top 10 Auto Ads Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations.  

*See our Top Auto Ads page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming online automotive video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Follow us on Twitter:

-- 

 MotorTrend is the media's number one automotive authority You can find the original article here.

NEW YORK (AdAge.com) -- New additions to this week's top 10 represented three basic genres of web video: the arty, long form ad; the unbelievable stunt; and, always a stalwart, the over-the-top sexual innuendo-fest.

At No. 2 is a new ad from Lego, a first for both the company and the toy industry as a segment. With just under a million views last week, the spot is a relatively long, elaborate stop-motion exploration of the sources of ideas and inspiration. It manages to have an art-house look and playful feel at the same time.

At No. 3, RayBan is back, but this time the guy isn't catching sunglasses on his face, he's getting them tattooed there, or at least that's what we're asked to believe. The spot, part of RayBan's Never Hide campaign, racked up 845,000 views last week, according to Visible Measures. So viewers loved it, but one still has to wonder: Are any of them buying RayBans?

We should mention Coca-Cola's cute "Happiness Machine" spot, a purported public stunt on campus with a vending machine that hands out free Cokes, then flowers and a pizza to baffled/amused students. It's Coke's second video to make the list.

Finally, we give you the latest in sophisticated adult humor from Axe's "ball detailer." We had nothing to say about this spot when we first noticed it last week, and we have nothing more to say about it now, except to note that Axe managed to get Jaime Pressley of "My Name Is Earl" fame to play along.

The Top-Performing Viral Video Ads of the Week 

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Evian	Live Young	BETC Euro RSCG	1,290,069	-8%
2	NEW	LEGO	LEGO CL!CK	Pereira & O'Dell; Sharethrough	876,897	NEW
3	NEW	Ray-Ban	Never Hide Face Tattoo	Cutwater	845,258	NEW
4	2	Microsoft	Xbox Project Natal	World Famous	752,160	-15%
5	5	DC Shoes	Gymkhana Two	Mad Media	572,523	-18%
6	NEW	Coca-Cola	Happiness Machine	Definition 6	417,568	NEW
7	NEW	Nokia	John & Kylie's Roadtrip	Carat	409,551	NEW
8	NEW	Axe	Cleans Your Balls	BBH	375,248	NEW
9	10	Volkswagen	The Fun Theory	DDB	298,736	24%
10	6	Inspired Bicycles	Danny MacAskill April 2009	NA	298,075	-32%

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Michael Learmonth is a Reporter at Advertising Age. You can find the original article here.  

The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. 

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

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