Visible Measures Blog

Invictus, staring Matt Damon and Morgan Freeman, was able to secure a position on the Top 10 this week just before it hits theaters this weekend. Debuting at tenth place, the film featuring the story of Nelson Mandella's effort to unite South Africa through the bond of Rugby generated 111,000+ views.  

Also releasing this weekend is Disney's The Princess And The Frog, which maintains fourth place despite dropping 20% over last week's views. In most cases, films experience growth the week of their release. Is this drop an indicator of trouble for The Princess And The Frog at box office performance? Let us know what you think. 

The Most-Watched Film Trailers of the Week

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	1	Avatar	20th Century Fox	Action	2,257,917	1	32%
2	3	Alvin And The Chipmunks: The Squeakuel	20th Century Fox	Animation	1,293,704	2	24%
3	8	Brothers	Lionsgate	Drama	872,680	-1	216%
4	4	The Princess And The Frog	Disney	Animation	700,467	0	-20%
5	10	Armored	Sony	Action	378,121	-1	76%
6	7	Nine	The Weinstein Company	Musical	369,408	2	-4%
7	NEW	Daybreakers	Lionsgate	Action	285,956	4	29%
8	Back On Chart	Sherlock Holmes	Warner Bros.	Action	245,486	2	26%
9	9	Legion	Sony	Action	236,434	6	6%
10	NEW	Invictus	Warner Bros.	Drama	111,227	0	2%

Source: Visible Measures

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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.