Google Dominates the Viral Video Chart
NEW YORK (AdAge.com) -- If it seems like Google has been especially busy lately launching new features, it's because it has. But these days, the search giant appears to be more aggressive than it has previously been in marketing its new launches. This week the company occupies three of the top 10 spots on the viral video chart with videos promoting Google Goggles, Google Chrome and Google's real-time search offerings. The company's videos tend to blur the line between product demo and quirky, homespun entertainment. As Visible Measures, which compiles the weekly viral chart data, notes, "while there is ton of consumer interest in Google's new products, it certainly doesn't hurt that they control the web's No. 1 video destination."
Also new on this week's chart is a piece intended to promote the ongoing COP 15 climate change summit from the Ministry of Foreign Affairs of Denmark.
The Top-Performing Viral Video Ads of the Week
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views*
| % Change in Views** | Watch |
1 | 1 | Evian | Live Young | BETC Euro RSCG | 1,170,858 | 12% | |
2 | NEW | Google | Goggles | NA | 712,501 | NEW | |
3 | Back On Chart | Samsung | Extreme Sheep LED Art | The Viral Factory | 489,489 | Back On Chart | |
4 | 5 | Microsoft | Xbox Project Natal | World Famous | 475,748 | 6% | |
5 | NEW | Google | Chrome Features | BBH; Glue; 1st Avenue Machine | 472,862 | NEW | |
6 | NEW | Ministry of Foreign Affairs of Denmark | We Have The Power To Save The World. Now. | Mikkel Blaabjerg Poulsen | 452,497 | NEW | |
7 | 4 | DC Shoes | Gymkhana Two | Mad Media | 443,017 | -3% | |
8 | 3 | Volkswagen | The Fun Theory | DDB | 393,512 | -18% | |
9 | NEW | Google | Real Time Search | NA | 305,837 | NEW | |
10 | 2 | Activision | Tony Hawk Ride | Droga5; Sharethrough | 282,887 | -73% | |
Source: Visible Measures
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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations.
*See our Top Ad Campaigns page for our methodology.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.
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Abbey Klaassen is the Executive Editor at Advertising Age. You can find the original article here.