Visible Measures Blog

NEW YORK (AdAge.com) -- If it seems like Google has been especially busy lately launching new features, it's because it has. But these days, the search giant appears to be more aggressive than it has previously been in marketing its new launches. This week the company occupies three of the top 10 spots on the viral video chart with videos promoting Google Goggles, Google Chrome and Google's real-time search offerings. The company's videos tend to blur the line between product demo and quirky, homespun entertainment. As Visible Measures, which compiles the weekly viral chart data, notes, "while there is ton of consumer interest in Google's new products, it certainly doesn't hurt that they control the web's No. 1 video destination."

Also new on this week's chart is a piece intended to promote the ongoing COP 15 climate change summit from the Ministry of Foreign Affairs of Denmark.

The Top-Performing Viral Video Ads of the Week 

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Evian	Live Young	BETC Euro RSCG	1,170,858	12%
2	NEW	Google	Goggles	NA	712,501	NEW
3	Back On Chart	Samsung	Extreme Sheep LED Art	The Viral Factory	489,489	Back On Chart
4	5	Microsoft	Xbox Project Natal	World Famous	475,748	6%
5	NEW	Google	Chrome Features	BBH; Glue; 1st Avenue Machine	472,862	NEW
6	NEW	Ministry of Foreign Affairs of Denmark	We Have The Power To Save The World. Now.	Mikkel Blaabjerg Poulsen	452,497	NEW
7	4	DC Shoes	Gymkhana Two	Mad Media	443,017	-3%
8	3	Volkswagen	The Fun Theory	DDB	393,512	-18%
9	NEW	Google	Real Time Search	NA	305,837	NEW
10	2	Activision	Tony Hawk Ride	Droga5; Sharethrough	282,887	-73%

Source: Visible Measures

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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. 

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

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Abbey Klaassen is the Executive Editor at Advertising Age. You can find the original article here.