'Titans' Online Trailer Makes Big Debut
Three new films entered the Visible Measures online film trailer chart with Warner Bros.' "Clash of the Titans" beginning its run at No. 4 with a whopping half a million-plus views. Sony's "The Bounty Hunter" enters the chart at No. 7 with over 426,000 views while Mel Gibson starrer "Edge of Darkness" enters the ranks at No. 9 with 315,502 views in its post-release week.
Sony's "Dear John" had a tenuous hold on first place with 1.2 million views in its release week. Romancer dropped 15% as another femme-friendly pic, WB's "Valentine's Day," sits right behind at No. 2 with just over 1 million views, dropping 6% with one week until release.
Despite dipping 10%, Disney's "Alice in Wonderland" moved up one spot to No. 3 primarily due to the absence of "Legion." Johnny Depp starrer stands at just over 970,000 views with four weeks until release.
Fox's "Percy Jackson and the Olympians: The Lightning Thief" held steady at No. 5 with a 3% decline for 585,343 views with one week until release.
Universal's "The Wolfman" had a bigger bite with a 43% increase for just under 504,000 views. Horror pic moved up a spot to No. 6 with one week until release.
Disney's "When in Rome" experienced a rare post-release viewing decrease as the comedy dropped 18% for a final tally of 361,590 views to end run at No. 7.
Summit's "Remember Me" rounds out the chart at No. 10 with a 21% drop for 249,000-plus views with five weeks until release.
| Rank | Last Week's Rank | Film Title | Distributor | Genre | True Reach* | Weeks Until Release | % Change in Views** | Watch |
1 | 1 | Dear John | Sony | Romance | 1,278,920 | 0 | -15% | |
2 | 3 | Valentine's Day | Warner Bros. | Comedy | 1,064,079 | 1 | -6% | |
3 | 4 | Alice In Wonderland | Disney | Adventure | 970,452 | 4 | -10% | |
4 | NEW | Clash Of The Titans | Warner Bros. | Action | 598,398 | 7 | NEW | |
5 | 5 | Percy Jackson & the Olympians: The Lightning Thief | Fox 2000 | Fantasy | 585,343 | 1 | -3% | |
6 | 7 | The Wolfman | Universal | Horror | 503,735 | 1 | 43% | |
7 | NEW | The Bounty Hunter | Sony | Comedy | 426,506 | 6 | NEW | |
8 | 6 | When In Rome | Disney | Comedy | 361,590 | -1 | -18% | |
9 | NEW | Edge Of Darkness | Warner Bros. | Action | 315,502 | -1 | NEW | |
10 | 8 | Remember Me | Summit | Drama | 249,180 | 5 | -21% | |
Source: Visible Measures
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The data used for The Top 10 Online Film Trailers Chart was sourced from Visible Measures. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.
*See our Top Film Trailers page for our methodology.
**Indicates percent change in views compared with the same period the week before.
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Josh Marks is the Web Production Editor for Variety. You can find the original article here.