Visible Measures Blog

Three new films entered the Visible Measures online film trailer chart with Warner Bros.' "Clash of the Titans" beginning its run at No. 4 with a whopping half a million-plus views. Sony's "The Bounty Hunter" enters the chart at No. 7 with over 426,000 views while Mel Gibson starrer "Edge of Darkness" enters the ranks at No. 9 with 315,502 views in its post-release week.

Sony's "Dear John" had a tenuous hold on first place with 1.2 million views in its release week. Romancer dropped 15% as another femme-friendly pic, WB's "Valentine's Day," sits right behind at No. 2 with just over 1 million views, dropping 6% with one week until release.

Despite dipping 10%, Disney's "Alice in Wonderland" moved up one spot to No. 3 primarily due to the absence of "Legion." Johnny Depp starrer stands at just over 970,000 views with four weeks until release.

Fox's "Percy Jackson and the Olympians: The Lightning Thief" held steady at No. 5 with a 3% decline for 585,343 views with one week until release.

Universal's "The Wolfman" had a bigger bite with a 43% increase for just under 504,000 views. Horror pic moved up a spot to No. 6 with one week until release.

Disney's "When in Rome" experienced a rare post-release viewing decrease as the comedy dropped 18% for a final tally of 361,590 views to end run at No. 7.

Summit's "Remember Me" rounds out the chart at No. 10 with a 21% drop for 249,000-plus views with five weeks until release.

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	1	Dear John	Sony	Romance	1,278,920	0	-15%
2	3	Valentine's Day	Warner Bros.	Comedy	1,064,079	1	-6%
3	4	Alice In Wonderland	Disney	Adventure	970,452	4	-10%
4	NEW	Clash Of The Titans	Warner Bros.	Action	598,398	7	NEW
5	5	Percy Jackson & the Olympians: The Lightning Thief	Fox 2000	Fantasy	585,343	1	-3%
6	7	The Wolfman	Universal	Horror	503,735	1	43%
7	NEW	The Bounty Hunter	Sony	Comedy	426,506	6	NEW
8	6	When In Rome	Disney	Comedy	361,590	-1	-18%
9	NEW	Edge Of Darkness	Warner Bros.	Action	315,502	-1	NEW
10	8	Remember Me	Summit	Drama	249,180	5	-21%

Source: Visible Measures

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The data used for The Top 10 Online Film Trailers Chart was sourced from Visible Measures. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

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 Josh Marks is the Web Production Editor for Variety. You can find the original article here.