Visible Measures Blog

Today we announced our new campaign measurement solution, VisibleCampaign, as well as our collaboration with Dynamic Logic, a Millward Brown Company.  I was introduced to Nick Nyhan, founder and CEO of Dynamic Logic, some time ago by one of our advisors, and we immediately hit it off.  He is a visionary who built his firm into a market leader for conducting customer attitudinal studies around brand awareness and recall.  We are excited to be working with DL and believe that together we'll provide new and actionable insights that will demonstrate higher ROI for brand advertisers.  Hopefully, efforts like this will work toward increasing advertiser confidence in online video as a powerful medium through which they can communicate with their customers. 

Thank you to VideoNuze, TVWeek, and MediaPost for the mentions.  We appreciate it.