Visible Measures Blog

We're happy to announce the premiere of The Ad Age Viral Video Chart, a joint project between Visible Measures and Ad Age Digital intended to highlight our industry's top performing campaigns each week. Look for it weekly on Wednesday afternoons.

As you can see, the chart features the top 10 viral video ad campaigns of the week as measured by Visible Measures' unique True Reach methodology, which includes viewership of both brand-syndicated video clips and community-driven social video placements. So far this year we've tracked several hundred new viral video ad campaigns, which collectively span more than 10,000 unique video placements and an astonishing 240+ million views in aggregate. This data is compiled using our Viral Reach Database, a constantly growing repository of analytic data on 100+ million Internet videos across 150+ video-sharing destinations. 

Our goal in publishing this chart is, in part, to help provide some insights into the seemingly mysterious world of viral video advertising campaign performance measurement. We hope that, by publishing the performance metrics of the top campaigns every week, the chart will help brands and their creative, media, and viral agencies better understand -- and embrace! -- the landscape of viral video.

As part of this effort, we diligently monitoring for the arrival of new campaigns on the viral video scene. In order to ensure the broadest coverage possible for discovering the top campaigns every week, we are inviting brands and agencies to tell us about their viral video ad campaigns. And, as always, if you're interesting in learning more about the performance metrics of your viral video campaign, please contact our client team.