Visible Measures Blog

When we last updated the 100 Million Views Club -- which now includes over 33,000 unique video placements that have generated over 4.4 billion views (an increase in nearly 400 million views) -- we identified a number of new members in this elite viral video club. This month, our Viral Reach Database reveals that, while the names on the list have stayed the same, the rankings have changed.  

The biggest shift is Susan Boyle's continued elevation in the chart. While she may not have taken home the big enchilada for Britain's Got Talent, clips related to her original performance have collected more than 40 million views since May 20. Her current 261+ million total is enough to propel her passed both Mariah Carey: Touch My Body and Beyonce: Single Ladies, and put her within striking distance of vampire film sensation Twilight. However, this still leaves Ms. Boyle over 100 million views behind reigning #1 Soulja Boy: Crank That -- which, for the record, picked up 15 million views since our last update. 

Also, just five weeks from its premiere, Harry Potter and The Half-Blood Prince surprisingly dropped a spot, giving up the #20 position to Dramatic Gopher. Movie trailers typically see a surge in activity during the lead up to their debut, so the next few weeks will reveal if this result is a temporary anomaly (likely), a leading indicator about flagging audience interest in the franchise (unlikely), or shows that wizards and wands just simply can't compete with gopher gravitas (even more unlikely).

Additional Findings: 

• Jeff Dunham: Achmed the Dead Terrorist, who was recently featured in Time with our numbers, has increased by more than 25 million views yet remains in sixth place.

• Hannah Montana: The Movie, despite its release over two months ago, continues to ascend throughout the Chart, jumping from 15th place to 12th by gaining 20+ million views.

Banging on The Door:

There are a couple viral video phenomena inching towards the coveted threshold. Both Lady Gaga: Just Dance and Chocolate Rain are just millions away from crossing the 100 million view barrier. 

The 100 Million Club as of June 12, 2009

Click on the thumbnails to watch the videos that helped amass over 100 million views.

Rank	Title	Type	Label / Studio	True Reach	Months Available	Watch
1	Soulja Boy: Crank That	Music Video	Universal	375,500,000	22
2	Twilight	Movie Campaign	Summit	283,500,000	15
3	Susan Boyle (Britain’s Got Talent)	TV Show	Freemantle / iTV	261,500,000	2
4	Beyonce: Single Ladies	Music Video	Sony Music Entertainment / Columbia	258,700,000	8
5	Mariah Carey: Touch My Body	Music Video	Universal	252,900,000	15
6	Jeff Dunham: Achmed the Dead Terrorist	User Generated	-	225,100,000	20
7	Leona Lewis: Bleeding Love	Music Video	Syco / SonyBMG	206,800,000	20
8	Avril Lavigne: Girlfriend	Music Video	RCA	192,900,000	27
9	Chris Brown: With You	Music Video	Zoomba / Jive Records	184,400,000	18
10	The Dark Knight	Movie Campaign	Warner Brothers	177,900,000	22
11	Alicia Keys: No One	Music Video	J Records	168,400,000	20
12	Hannah Montana: The Movie	Movie Campaign	Disney	167,100,000	4
13	Miley Cyrus: 7 Things	Music Video	Hollywood Records	156,600,000	11
14	Charlie bit my finger - again !	User Generated	-	149,600,000	24
15	Evolution of Dance	User Generated	-	146,400,000	38
16	Beyonce: If I Were A Boy	Music Video	Sony Music Entertainment / Columbia	145,100,000	8
17	Numa Numa	User Generated	-	139,200,000	34
18	Rihanna: Please Don't Stop The Music	Music Video	Universal	133,300,000	22
19	Rick Astley/Rick Roll'd	User Generated	-	127,900,000	25
20	Dramatic Gopher/Chipmunk	User Generated	-	124,700,000	24
21	Harry Potter and The Half-Blood Prince	Movie Campaign	Warner Brothers	121,100,000	10
22	Paul Potts (Britain’s Got Talent)	TV Show	Freemantle / iTV	110,200,000	21
23	Chris Crocker: Leave Britney Alone	User Generated	-	108,300,000	21
24	Lezberado: Revenge Fantasies	User Generated	-	103,500,000	24
25	Miss Teen South Carolina	User Generated	-	101,900,000	31

 

 Source: Visible Measures

For more about the world of viral video and updates for lists like the top viral video ad campaigns of the week and the most-watched videos in history, please follow @visiblemeasures and @mcutler on Twitter and subscribe to our blog.

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The data used for the 100 Million Views Club was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.