The Viral Video Chart this week is a gamer's paradise with Xbox's Project Natal skyrocketing over 1,000% from last week to claim the top spot with 2.4+ million views. The campaign was launched in the beginning of June, making its first appearance on the Chart last week with 200,000+ views. In week two, the campaign caught on like wildfire, and generated significant amounts of brand advocacy with more than 400 copies and derivatives (!!). In addition to this viral activity, we discovered a slew of new original assets uploaded by Xbox. Among the derivatives for the campaign, Jimmy Fallon jumped into the mix, unable to contain his inner gaming geek, and came out to play (literally) on his late night TV show. Endorsements from the likes of Steven Spieberg don't hurt either.
The top three campaigns from last week, Carl's Jr.'s How to Eat a Burger, Nike Basketball's Most Valuable Puppets, and the NBA's Where Amazing Happens, remain in the upper echelons of the chart, yet experienced significant declines in growth. Interestingly, the two basketball-related campaigns dropped in views the week of the NBA Finals. What do you think could have caused this decline? Could it be that, with only two teams left, there are simply less fans paying attention? Or, perhaps audiences have simply already seen the ads. Maybe they just grew tired of the spots after a few weeks. Drop us a note in the comments section and let us know what you think!
Carl’s Jr.’s vlogger campaign experienced a 50% drop in views despite a number of user response videos detailing how they eat a burger.
New This Week
Bud Light enters the chart this week in a, ehem, unique fashion. The risque creative (a must watch – use headphones if you're at work) seems to have circumvented television completely, being leaked quietly onto YouTube back in February without much initial interest. The spot, featuring a Bud Light drinker trying to buy porno, stirred up a bit of controversy that was recently highlighted in a Time Magazine article. It seems as though the, uh, exposure in Time drove interest in the campaign. It's sitting pretty at sixth place.
Top Performing Campaigns for the Week of June 8, 2009
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views*
| % Change in Views** |
1 | 9 | Microsoft Xbox | Project Natal | World Famous | 2,478,490 | +1,090% |
2 | 1 | Carl's Jr | How To Eat A Burger (Portobello Mushroom Six Dollar Burger) | Initiative, Mendelsohn Zien | 1,663,988 | -50% |
3 | 2 | Nike Basketball | Most Valuable Puppets | Wieden & Kennedy | 1,598,328 | -42% |
4 | 3 | NBA | Where Amazing Happens | Goodby Silverstein & Partners | 504,335 | -43% |
5 | 5 | Cadbury | Eyebrow Dance | Fallon | 338,037 | +2% |
6 | New | Bud Light | Beer & Porn | DDB | 312,997 | NEW |
7 | 8 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 246,624 | +11% |
8 | 6 | Vodafone | Make The Most Of Now | Ogilvy & Mather | 243,528 | -26% |
9 | 10 | Dos Equis | The Most Interesting Man in the Universe | Euro RSCG | 228,118 | +22% |
10 | 4 | Gillette | Shaving Tips From Gillette | BBDO, Proximity Canada | 192,500 | -63% |
Source: Visible Measures
To watch the ads, check out our Top Ad Campaigns page here.
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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.
* See our Top Ad Campaigns page for our methodology.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.