Visible Measures Blog

This week's chart has really got it all. From auto drifting to a Norwegian web browser to personal hygiene products and women testing bras on roller coasters, shall we say last week's viewing interests were, um... colorful. Four new campaigns have etched their way into the top ten this week but more notably, Nike Basketball has grabbed the top spot again in its sixth week among the rankings with nearly 2.5 million views. Nike's MVPuppets campaign debuted the week of May 11 at second place and took the gold the following week. Nike's jump from third to first place was unexpected with the NBA season wrapped up and both basketball related campaigns on the chart experiencing a decline in views last week. Yet, delving behind the scenes a little bit, we can see Nike aimed to extend the campaign's life by releasing new assets last week contributing to the 55% increase in weekly views.

Taking a closer look at this week's new entries, we have the shoes and apparel brand DC following up with Ken Block's Gymkhana Two Project after the success of the first project. The seven minute infomercial features auto racer Ken Block ‘drifting' his go-kart like Subaru around LA's ship yard helping to market a new line of branded apparel. Next up is another infomercial for Comfort Wipe, the "sanitary paper extension arm and holder." Need we say more? In the eighth position this week is Ultimo, the UK based lingerie brand which teamed up with Alton Towers amusement park to test out the durability and "lift support" by putting models in lingerie on roller coasters. Again, need we say more? And lastly, Opera Software of Norway released an asset to market the new release of Unite 10, which is described as a web server on a web browser. A handful of copies associated with the campaign surfaced, but Opera's original video generated the lion's share of the campaign's views. The spot is also somewhat reminiscent of Apple's 1984 commercial.

After Xbox's record-breaking percent growth last week, the Project Natal campaign dropped 31% alongside Carl's Jr vlogger campaign which has declined for the second week in a row. We witness the departure of Dos Equis' Most Interesting Man In The World, Gillette's Shaving Tips From Gillette, Bud Light's Beer & Porn and Vodafone's Make The Most Of Now. Vodafone proved some staying power by maintaining a position in the top ten for six consecutive weeks, with two weeks in the prized first rank. Cadbury's Eyebrow Dance and T-Mobile's T-Mobile Dance remain resilient in their fourteenth week on the chart, both experiencing growth.

Top Performing Campaigns for the Week of June 15, 2009 

Source: Visible Measures

To watch the ads, check out our Top Ad Campaigns page here.

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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. 

* See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.