The L.A. Lakers took home the NBA Championship over two weeks ago, yet Nike Basketball's Most Valuable Puppets remains at the top of the Chart for the second week in a row. This is in stark contrast to the NBA's Where Amazing Happens campaign, which barely made the Chart this week. This discrepancy could be due to Nike Basketball injecting new assets into its campaign last week, which would speak to the importance and subsequent results of continued marketing support for viral video campaigns. Or, perhaps, it could be due to the staying power of puppets. What do you think?
Interest in bras also showed some staying power this week. The Alton Towers / Ultimo Test Drive Bras campaign jumped five spots to claim third place with 460,000+ views. It fell just short of overtaking the Xbox Project Natal campaign, which saw 473,000+ views.
New This Week
Mountain Dew teamed up with the World of Warcraft to tear apart a supermarket and conquer seventh place. Sentiment analysis suggests that the spot is resonating with the World of Warcraft audience; the most-used comment terms include horde, alliance, elf, and orc. Carl's Jr. packed a one-two punch this week, delivering their new Teriyaki Burger campaign on the heels of How To Eat a Burger, and took both sixth and tenth place.
Congratulations to Saatchi & Saatchi and T-Mobile for winning the Bronze in the Titanium & Integrated category at the Cannes Lions International Advertising Festival for their work on T-Mobile Dance! The campaign also made its fifteenth straight appearance on the Chart this week. Wow!
Top Performing Campaigns for the Week of June 22
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views*
| % Change in Views** | Watch |
1 | 1 | Nike Basketball | Most Valuable Puppets | Wieden & Kennedy | 859,205 | -63% | |
2 | 2 | Microsoft Xbox | Project Natal | World Famous | 473,623 | -50% | |
3 | 8 | Alton Towers / Ultimo | Test Drive Bras | In House | 460,840 | +23% | |
4 | 3 | DC Shoes | Ken Block’s Gymkhana Two Project | Mad Media | 387,763 | -38% | |
5 | 10 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 325,981 | +41% | |
6 | 5 | Carl's Jr. | How To Eat A Burger (Portobello Mushroom Six Dollar Burger) | Initiative, Mendelsohn Zien | 299,926 | -52% | |
7 | NEW | Mountain Dew | Choose Your Side | BBDO | 296,191 | NEW | |
8 | 6 | Cadbury | Eyebrow Dance | Fallon | 287,516 | -40% | |
9 | 7 | NBA | Where Amazing Happens | Goodby, Silverstein & Partners | 201,406 | -37% | |
10 | NEW | Carl's Jr. | Teriyaki Burger | Mendelsohn Zien | 182,518 | NEW | |
Source: Visible Measures
To watch the videos that made these campaigns the most watched this week, check out our Top Ad Campaigns page.
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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.
* See our Top Ad Campaigns page for our methodology.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.