Visible Measures Blog

Air New Zealand came flying back onto the Chart this week to grab the top spot by producing what might possibly be one of the few airline safety videos people have ever attentively watched, and they watched it close to four million times, setting a new Chart record for the most views in one week. The spot, detailing the bare essentials of airline safety, is the second installment of the airline's "Nothing to Hide" campaign. It was launched at the end of June and began to take off the middle of last week.

Babies getting jiggy with it scored big for French mineral water brand Evian, taking in over 1.8 million views and claiming second place. The "Live Young" campaign features babies rollerskating, moonwalking, and breakdancing to the tune of Rapper's Delight. America's Got Talent, watch out!

Microsoft's Browse Better campaign, with assets featuring projectile vomit and a predilection for unmentionable browsing habits, ironically landed third place this week after both Microsoft and creative agency Bradley and Montgomery removed the original OMGIGP asset, the most-watched of the campaign. However, the controversial OMGIGP asset had already begun to spread online and ultimately helped the campaign clean up over 800,000 views in aggregate. Stay tuned for a more in-depth analysis of this campaign in an upcoming post.

 Top Performing Campaigns the Week of June 29 

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	Back On Chart	Air New Zealand	Nothing To Hide	.99 Auckland	3,978,561	Back On Chart
2	NEW	Evian	Project Live Young	BETC Euro RSCG	1,845,389	NEW
3	NEW	Microsoft	Browse Better	Bradley and Montgomery	831,989	NEW
4	2	Microsoft Xbox	Project Natal	World Famous	682,744	+44%
5	4	DC Shoes	Ken Block’s Gymkhana Two Project	Mad Media	522,652	+35%
6	1	Nike Basketball	Most Valuable Puppets	Wieden & Kennedy	431,317	-50%
7	6	Carl's Jr	How To Eat A Burger (Portobello Mushroom Six Dollar Burger)	Initiative, Mendelsohn Zien	359,107	+20%
8	8	Cadbury	Eyebrow Dance	Fallon	336,476	+17%
9	Back On Chart	Vodafone	Make The Most Of Now	Ogilvy & Mather	317,534	Back On Chart
10	5	T-Mobile	T-Mobile Dance	Saatchi & Saatchi, MediaCom	201,371	-38%

Source: Visible Measures

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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. 

* See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.