BOSTON, Sept. 11 -- Visible Measures, a leading independent third-party measurement firm for Internet video publishers and advertisers, was recently issued its first United States patent covering a service architecture for distributed capture and aggregation of dynamic application usage information on the Internet. U.S. Patent No. 7,356,590, based on an application filed in 2006, relates to the collection of local and remote usage data for rich Internet applications (RIAs), where a usage monitoring application programming interface (API) is integrated into the RIA during application development or deployment. Using this unique approach, various types of usage data, such as application feature execution data, application failure data, and other fault data, can be collected and managed from a web-based service provider platform. Thus, for example, an application developer can design and develop an application and use the patented platform to monitor for which features were used, when those features were used, in what order, by whom, on what platform, and with what end-user environment. The platform enables these measurements to be made securely, reliably, and without impairing application performance. "Our mission at Visible Measures has always been to provide the most accurate third-party Internet video measurement possible for our customers," said Brian Shin, Visible Measures founder and CEO. "We believe our intellectual property gives us a competitive advantage in allowing us to continue providing our customers with critical insights and actionable metrics regarding their content catalogs, distribution strategies, and online viewing audiences." About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers and advertisers. Our patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. We provide our customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com. |