Solutions for Video Publishers: VisibleSuite

VisibleSuite shows you how your audience interacts with your content, pinpointing where viewers are engaged and where they’re not. VisibleSuite helps you grow your viewership and total viewing time, determine the true value of your viewers, and ultimately make a solid business case for potential advertisers.

Acquire Content

Building your viewing audience starts with building the quality of your content catalog. VisibleSuite allows you to measure the value of your content, regardless if it’s new, repurposed, licensed from third-parties, or user-generated. By measuring video performance, VisibleSuite shows you the true value of your online content, allowing you to position better performing videos for increased visibility among your most valuable viewers.

Distribute Video

Once you assemble your content catalog, you need to distribute your videos across the Web. You have multiple distribution options. You can use your own Web properties, build formal affiliate relationships, push your content out to the major video sharing destination sites, leverage your existing audience to share video links, post your player on their blog, help viewers add your content to their social networking profiles, and more. VisibleSuite allows you to understand not only where your views come from, but to gauge each source by quality and audience engagement.

Build an audience

When it comes to Internet video, you need to:

Bring your audience to your content by attracting viewers to your Web properties.
Bring your content to your audience, whether they be on affiliate sites, social networking sites, video sharing sites, or, most likely, all of the above.

Through measuring audience engagement, VisibleSuite allows you to identify and properly assess your most valuable and engaged audience segments. This capability is made possible by Visible Measures’ Video Metrics Engine™, which captures every interaction by every viewer in every video and computes critical engagement metrics like message exposure and initial attention.

Place Advertising

Once you build your video content portfolio, start your distribution effort, and attract a sizable audience, you can monetize your efforts through selling advertising placements. But how should you package your content for potential advertisers? And which video ad format(s) are going to be most effective, without turning off your audience?

VisibleSuite can help you understand how to best connect your potential advertising partners with your Internet viewing audience.