Trends: Benchmarking Online Video Ad Campaigns

To provide you with the most relevant data for benchmarking online video performance, we've developed Premium Collections, customized data sets packed with hundreds of industry-specific campaigns. Current Premium Collections include Social Video Campaigns, Online Film Trailers, and 2010 Super Bowl Ads. We plan to make additional Premium Collections available on an ongoing basis. 

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• Competitive Intelligence: Study competitors' current and past initiatives, benchmark competitive campaign performance, and measure performance against brands resonating with your target audiences.
• Market Research: Discover relevant baselines for your brands, campaigns, and target audiences, understand what works and what doesn't across your target industries, develop a comprehensive online video point of view, and determine potential campaign performance.
• Client Management: Research brand performance and craft data-driven pitches for potential clients, set realistic client expectations by better understanding industry baselines, and help your clients make data-driven decisions.

When you sign up for Trends you receive a Web-based application that enables you to quickly and easily search, compare, and analyze online video campaign performance.

• Compare campaign effectiveness across critical performance metrics such as True Reach™, comments, placements, and viewer demographics.
• Find relevant campaigns with intuitive filtering.
• Measure seeded vs. viral performance.
• Benchmark your campaign against industry and category norms.
• Normalize results to compare campaign trajectories and relative effectiveness over time.
• Share your analysis with your team and across your organization.
• Export data for deeper analysis.
• Gain application insights with an orientation and training session.
• Access the Visible Measures Strategy & Analytics Team.

To help the online video community better understand performance benchmarking, we've developed a public beta program for Trends, which you can join for free.

Sign up for the public beta >>   

Learn more about the public beta >> 

If you have questions about Trends or Premium Collections, contact us to learn more about our applications and services.