Paid, Owned, & Earned Media Measurement

Whether your media buy includes pre, mid, post-rolls, or video banners on premium video destination sites or ad networks, we can measure its performance and help you better understand relative effectiveness.

Our patented platform enables us to measure video performance across brand sites and campaign microsites. As a result, you can better understand video content reach, audience engagement, viewer geolocation, and more.

With earned media spreading across hundreds of video-sharing destinations, it's important to measure your performance on each one. Our patented platform collects data from over 200 video sites, providing you with a complete view of your earned media performance.

Derivative Content 

Online video provides consumers a chance to participate in the content creation and distribution process of a campaign like never before. This ability to participate frequently yields consumer-driven derivative campaign content such as mixes, mashups, spoofs, user responses, and more. Our platform captures all of these responses and helps you better understand how they affect overall campaign performance by showing you which derivative content has the broadest reach.