About Us

Social video advertising is among the fastest growing segments in advertising today, if not the fastest. In 2010, social video advertising views increased 230%, over nine times more than search and display impression growth. The threshold to make the Ad Age Viral Video Chart, powered by Visible Measures, reached 900,000+ views in Q1 2011, an increase of over 400% since the chart’s launch two years ago. Aggregate views for Super Bowl ad campaigns in social video have also increased significantly, surpassing 300 million views in 2011, over 100% more than 2010 results.

For more, watch CNBC's interview with Visible Measures founder and CEO Brian on the advertising revolution.

Founded in 2005, Visible Measures provides unprecedented visibility into online video performance for advertisers and publishers. We provide advertisers and their agencies with an integrated view of campaign performance across paid, owned, and earned media. The patented Visible Measures platform reveals both how online viewers interact with video content and how that content spreads across 300+ video sites, from AOL Video, to YouTube, to virtually everywhere in between. 

We work closely with our customers and partners to provide high value, high impact solutions to the challenges of audience valuation, quantifying the ROI of Internet video-based campaigns, and content monetization.

Our online video measurement solutions are powered by two core technologies, our Viral Reach Database and Video Metrics Engine. Our Viral Reach Database gives you complete visibility into viral video placements and audience growth by tracking hundreds of millions of videos across hundreds of video sites. Our Video Metrics Engine processes viewer engagement with millions of video streams everyday in real-time, recording every interaction by every viewer from every video on your network.