We Are the Innovation Platform for Video

Founded in 2005, Visible Measures was built from the ground up to handle the unique challenges of discovering, measuring, and analyzing video performance and audience preference for video publishers and brand advertisers. In 2011, we launched our choice-based video ad platform, Viewable Media, enabling brands to promote their video ads as content across premium publishers at scale for the first time, all by leveraging our exclusive video dataset.

Our patented, proprietary analytics platform deals in big data. It touches over 380 million video viewers every month. And, to date, we've measured 3 trillion video views, more than 500 million videos, and well over 10,000 video advertising campaigns.

By powering the video analytics and monetization platforms for hundreds of the world’s largest publishers, while simultaneously running hundreds of big ticket video campaigns for many of the world's most influential advertisers, like P&G, Ford, Microsoft, and Unilever, as well as media agencies like Starcom MediaVest, Mindshare, and Omnicom, Visible Measures holds a singular position in the video industry.

As a result, Visible Measures has the unique capability of delivering the right choice-based video ad to the right person at the right time on the right publisher, helping brand advertisers fight media fragmentation while optimizing for earned viewership.

Visible Measures has been a pioneer in digital video since our inception, inventing new, actionable metrics for the advertising industry. Recently, our metrics were accredited by the Media Rating Council, the industry group that audits and accredits media measurement services.

Some of our metrics include:

• True Reach™: The world’s first MRC-accredited performance metric for paid, owned, and earned media.
• Share of Choice™: A first-of-its-kind metric to measure relative brand performance in choice-based video.
• Video Engagement: A performance metric that shows how people interact with branded video content.

Visible Measures has always sought to help the advertising industry better understand digital video best practices and success benchmarks. As part of this effort, we've launched numerous industry-wide top video charts.

Partners for these charts include premium publications like Advertising Age, The Wall Street Journal, Variety, Autoweek, iMedia, and others. For years, these charts have been the standard for helping brand advertisers understand what’s working and what’s not in digital video advertising.

To learn more about one of the hottest segments in advertising, be sure to watch CNBC's interview with Visible Measures founder and CEO Brian Shin.