Optimize with the Only Industry-Accredited Viewership and Earned Media Metrics

Visible Measures enables you to measure paid, owned, and earned media reach for your online video campaigns. This unparalleled coverage allows you to measure not just the views you paid for, but the endorsed brand reach – earned media – that follows. This complete, holistic view of paid and earned media performance provides you with the True Reach™ of your online video campaign.

When You Measure the True Reach™ of Your Campaign, You Can Understand:

• User-initiated views for all your paid, owned, and earned media
• The performance of all campaign-related clips across the Web
• Audience pass along and referral activity
• The performance of audience-driven clips throughout the universe of online video, such as copies of your advertisements and derivative content, such as mixes and mashups

Through the patented Visible Measures platform, you can measure your video ads no matter where they spread across the Web.

Cross-Site Measurement

We provide independent cross-site performance measurement throughout the universe of online video, which means that if you run an advertisement on YouTube and a copy of it shows up on Metacafe, you'll know it's there and how it's performing.

Cross-Network Measurement

We also provide cross-network measurement, which allows you to run campaigns across multiple video ad networks, such as Viewable Media, and receive one standard set of performance metrics, all in one convenient package.

With Visible Measures' Viral Reach Database hundreds of millions of videos, you can measure your online video campaigns against the competition to see how you compare. We aggregate campaign performance up into brands and brands into industries, enabling you to receive competitive benchmarking at the brand and industry level.

Competitive Benchmarking For:

• Online video advertising campaigns
• Brands
• Industries