360º Measurement: Get the Complete Picture

With Campaign, you can measure the performance of your video content across the Web, no matter where it goes. This unique approach provides you with a complete view of campaign performance, including:

  • Paid Media: Detailed performance metrics across your entire media buy, including pre-/mid-/post-rolls, interactive overlays, and video banners across all premium video destination sites and ad networks. 
  • Owned Media: Performance of the videos on your brand site and campaign microsite, providing reach, audience engagement, viewer geolocation, and more. 
  • Earned Media: Our platform collects data from over 200 video sites, providing you with a complete view of your earned media performance, including consumer-driven derivative content such as mixes, mashups, spoofs, user responses, and more. For many types of online video, earned media exposure can account for the majority of the total reach.

Optimization & Competitive Benchmarking: Know How Your Campaign Stacks Up

Campaign delivers industry-wide benchmarks so that you can compare performance against competitive brands, campaigns that resonate with your target audience, and historical norms. Once you have sense for what's working – and what's not – you can maximize performance by optimizing brand messaging effectiveness, capitalizing on promotional opportunities, and determining which syndication partners yield the best results.

What You Get With Campaign

When you sign up for Campaign, you'll get access to multiple services that will help you measure and maximize the performance of your online video campaigns.

  • An always-on online dashboard to monitor campaign performance
  • Competitive benchmarks
  • 360º performance measurement
  • Social media distribution
  • Custom research
  • Insights Reports prepared by Visible Measures analysts
  • Conversion tracking

Supercharge Your Next Video Campaign