Social Video Advertising: 2010 in Review

2010 was the year social video advertising came crashing into the mainstream. Views skyrocketed across the board. The number of active brands in social video advertising more than doubled and so did the number of campaigns. In this 2010 year in review for social video, we cover:

Overall trends for social video advertising. The number of brands, campaigns, and views went up, but how much?
The most-watched categories in the industry. Old Spice's Responses campaign scored big, but was it enough to put the health and beauty category at the top of social video advertising?
Competitive thresholds for the industry. As more brands invest in social video advertising, how many views does it take to stand out from the crowd?

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