Understanding Viewer Abandonment Trends in Short-Form Online Video Content

How often do you click away from online videos while they're playing? Well, you're not alone. This behavior is called viewer abandonment. To reveal its effects on short form online video content, we analyzed over 40 million videos, which have generated nearly 7 billion views in aggregate. We reveal our compelling findings in the Research Brief: Understanding Viewer Abandonment Trends in Short-Form Online Video Content.

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