Understanding Viewer Abandonment Trends in Short-Form Online Video Content

How often do you click away from online videos while they're playing? Well, you're not alone. This behavior is called viewer abandonment. To reveal its effects on short form online video content, we analyzed over 40 million videos, which have generated nearly 7 billion views in aggregate. We reveal our compelling findings in the Research Brief: Understanding Viewer Abandonment Trends in Short-Form Online Video Content. In it, you'll learn:

Benchmarks for viewer abandonment throughout the duration of the video.
If viewers invest more time in longer content.
How to analyze viewer abandonment for your own videos.

Download the Research Brief

First Name *

Last Name *

Company *

Job Title *

Email *

State/Country

Phone

When do you plan on launching your next online video campaign? *

Estimated Campaign Media Budget (for online video)