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Consumers chose to watch ads nearly 1.3 billion times in Q1 2012, more than 40% increase over Q1 2011, and a jump of 225% jump from Q1 2010. Invisible Children stole the spotlight in Q1 as the most-watched brand of the quarter, and also with the most-viewed campaign. Additionally, Super Bowl advertisers grabbed several coveted spots in many categories.
In this report, we reveal the top five most-watched campaigns, brands, creative agencies, creative approaches, and industries for Q1 2012.