Better Metrics, Faster Decisions, More Sales

VM/P provides a complete view into the online video performance across your site, your network of sites, and across syndication partners, helping align all video stakeholders on a common platform. This unprecedented visibility into video performance helps you achieve:

  • Increased transparency for advertisers, content partners, and other stakeholders with trusted third-party metrics.
  • Higher sell through of inventory, by finding fair value of inventory and additional monetization opportunities.
  • Greater time on site by finding promotional opportunities for niche content.
  • Access to new campaigns and inventory through Visible Measures.

Measure Paid, Owned, & Earned Media in Your Network

Visible Measures enables you to measure and optimize all of your video content. Provide analytics for your advertiser clients for their paid media campaigns. Surface top-performing video content on your owned sites. Uncover the audience-driven Earned Media that advertisers want to measure and optimize. With VM/P, you can measure:

  • Branded content
  • Pre, mid, and post-roll
  • Overlays
  • Homepage placements

Benchmark Performance to Make Data-Driven Decisions

With video performance coverage for hundreds of sites and hundreds of millions of videos on the patented Visible Measures platform, you can understand all of your video performance in context. VM/P enables you to benchmark:

  • Ads and content performance
  • Ad performance against content type
  • Category performance

Become a Media Partner Today

Qualifying publishers can opt-in to our media partner program to receive access to high-CPM campaigns from premium brands. To learn more, please contact our client team.

Monetize Your Video Inventory