Media: End-to-End Video Measurement for Your Web Properties

Powered by our patented Visible Measures platform, Media collects data from your video player environment to provide you with detailed viewer behavior on a direct measurement basis. Through synthesizing every view by every viewer across every one of your video assets, Media provides you with unprecedented visibility into content consumption, video engagement, traffic drivers, demographics, and more. Our Web-based dashboard provides integrated performance metrics that span your content, your audience, and your ad inventory at both a high-level and a granular-level.

• Detailed Content Performance Measurement: Uncover top-performing content, identify under-merchandised content areas, measure the audience engagement, and optimize your content catalogue.
• In-stream Ad Measurement: Measure ad reach, engagement, syndication, geolocation, and more, offer best-in-class reporting for advertiser clients, and supply your ad sales team with with consistent, standards-compliant metrics.
• Advertising Inventory Optimization: Measure advertising inventory sell through, track your fill rates, adjust pricing for oversold – and undersold – ad inventory, and create new premium content bundles driven by viewing behavior. 

 

When you deploy our Media application, you'll receive access to our Web-based video measurement dashboard. This offers:

• A dynamic, Web-based dashboard powered by our patented measurement platform.
• Best-in-class reporting.
• Advertiser-ready insights reports.
• Simple integration with site analytics providers.
• Expert services and support.