Leverage the Largest Video Data Footprint in the World

We use our massive video dataset to power Viewable Media, our choice-based video ad platform. Capturing and analyzing video performance data from many of the world's largest video sites gives us the unique ability to deliver branded content to the right person at the right time, all on the right site.

We built the Visible Measures from our patented set of technologies for measuring the complete performance of online video.

• Viral Reach Database: Our Viral Reach Database measures the True Reach™ of online videos. Architecturally, this system is a hybrid semantic search engine that collects video performance data from hundreds of video-sharing sites. The resulting video data is stored in a constantly growing video repository that contains real-time and historic performance data on hundreds of millions of unique videos.
• Video Metrics Engine: Our Video Metrics Engine captures in-stream audience behavior – moment-by-moment viewing results. After a lightweight, one-time integration with your site's video player, our Video Metrics Engine tracks every viewer interaction that occurs within the video player. This tracking spans across every video everywhere the player travels online. By directly measuring every time viewers hit play, rewind, fast-forward, forward-to-a-friend, and other player-based behaviors, our Video Metrics Engine calculates precise audience engagement metrics, providing you with unprecedented visibility into content consumption, traffic drivers, viewer demographics, and more.