Methodology & Technology

We built the Visible Measures from our patented set of technologies for measuring the complete performance of online video.

• Viral Reach Database: Our Viral Reach Database measures the True Reach™ and brand advocacy of online videos. Architecturally, this system is a hybrid semantic search engine that collects video performance data from hundreds of video-sharing sites. The resulting video data is stored in a constantly growing video repository that contains real-time and historic performance data on over 375 million unique videos.
• Video Metrics Engine: Our Video Metrics Engine captures in-stream audience behavior – moment-by-moment viewing results. After a lightweight, one-time integration with your site's video player, our Video Metrics Engine tracks every viewer interaction that occurs within the video player. This tracking spans across every video everywhere the player travels online. By directly measuring every time viewers hit play, rewind, fast-forward, forward-to-a-friend, and other player-based behaviors, our Video Metrics Engine calculates precise audience engagement metrics, providing you with unprecedented visibility into content consumption, traffic drivers, viewer demographics, and more.

Our metrics categories reveal how users value, experience, and discover online video content.

• True Reach: True Reach™ encapsulates a series of metrics that measure the total audience exposed to an online video campaign. To generate the most comprehensive reach metrics available for online video, we combine the performance of paid, owned, and earned media assets, regardless of where they appear across the Web, across all relevant instances of the assets spanning original placements, copies, and derivative works.  You can use True Reach to understand overall campaign effectiveness.  No other solution can provide you this level of insight across online video audiences, content, and advertising.
• Audience Engagement: Our engagement metrics measure how online audiences interact with video content, from play, to rewind, to forward-to-a-friend, and more. You can use our comprehensive set of audience engagement metrics to gauge brand messaging effectiveness and audience receptivity.  We are able to measure audience engagement in the most comprehensive manner possible thanks to our patented technology platform and our embedded relationship with many of the world’s largest video sites, publishers, and advertising networks.
• Brand Advocacy: Our comprehensive platform also measures the community's response to your online video campaign and brand. You can use our set of brand advocacy metrics to understand overall campaign sentiment and brand awareness within the online video community and broader social web.