Social Video Advertising Views Soar to Record Highs in 2012, ReelSEO, May 4, 2012
In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated. But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures. To the tune of 1.3 billion views, social video ads are being watched more than ever...[more]
Social Video Views Pass 1 Billion for Quarter for First Time, 40% Rise Over Last Year, MediaPost, May 1, 2012
Social video viewership jumped 40% in the first quarter of 2012 over last year, driven in large part by the popularity of the “Kony 2012” video and also by Super Bowl ads online...[more]
Kony 2012 in numbers, The Guardian, April 20, 2012
Invisible Children today launch a new intiative in their crusade against Ugandan rebel leader Joseph Kony and the Lord's Resistance Army...[more]
Web Activists Back Rally Against Ugandan Rebel Leader, Wall Street Journal, April 19, 2012
The activist group behind the fastest-growing viral phenomenon in Web history—the campaign to raise awareness about fugitive African rebel leader Joseph Kony—said hundreds of thousands of online followers world-wide could hit the streets Friday, plastering cities with posters to draw attention to the atrocities he is accused of committing...[more]
Kony Sequel Got 2%of the Traffic of Its Predecessor, Mashable, Apr 16, 2012
KONY 2012 was the most-viral video of all time. Its sequel? Not so much. More than a week after KONY 2012: Part II – Beyond Famous hit YouTube, the video, which was also created by Invisible Children, has racked up about 1.7 million views...[more]
From Flash to Fizzle, New York Times, April 14, 2012
I DON’T remember how old I was when I first climbed up to the roof of my family’s home in suburban Maryland. Eleven, maybe? Twelve? But I do remember what I saw up there. It was the night of the Fourth of July, and it was turning dark enough for the fireworks...[more]
Movie trailers have become a main event, Los Angeles Times, Apr 10, 2012
The online video touted an epic unveiling from one of Hollywood's most revered filmmakers: "In three days, Ridley Scott returns to the genre he redefined....[more]
Trailer for the trailer: Hollywood's hottest new trend, Los Angeles Times, Apr 10, 2012
It started in December with Ridley Scott's "Prometheus." It continued this winter with "The Twilight Saga: Breaking Dawn: Part 2" and "Total Recall." Now it's being used for "Looper," an original science fiction film starring Bruce Willis and Joseph Gordon-Levitt that, unlike the prior three films, doesn't come with a well-known brand name...[more]
Ludicrous, hysterical, brilliant - the top Republican campaign adverts, The Guardian, Apr 9, 2012
The Republican primary is so predicated on fearful conjurings of worst-case scenarios, it's surprising we haven't been to "Obamaville" before. This quasi-sci-fi tale comes courtesy of Rick Santorum's campaign, and posits how an Obama administration would effectively turn some presumably heartland "small town" into a decaying Tim Burton set...[more]
Why do certain videos go viral? [VIDEO], CNN, Apr 5, 2012
Internet expert, Brian Shin, explains why some online videos go viral, like "Kony 2012" and others don't...[more]
Vampire, Zombie Economics Enliven Political Discourse, ABC News, Apr 4, 2012
The recent sky-is-falling video from Rick Santorum's campaign became the most-watched online political ad after a little more than a week since its release online, according to a social video advertising analysis from Visible Measures...[more]
Why 'The Hunger Games' Won't Make $100 Million Its Opening Weekend, Ad Age, Mar 23, 2012
"The Hunger Games" opens tonight, and conventional wisdom is predicting it will break the $100 million barrier its opening weekend. Some have it opening as high as $150 million, based on surveys of likely moviegoers, which would put it among the top-five movie openings in history...[more]
Uganda Steps Up Hunt for Kony, Wall Street Journal, Mar 20, 2012
KAMPALA, Uganda—Ugandan troops have stepped up efforts to hunt down rebels headed by fugitive Joseph Kony, whose fighters have preyed on the region for more than two decades, Ugandan officials said on Tuesday...[more]
What Apple's Video Views Are Saying About iPad Sales, Ad Age, Mar 16, 2012
That the third generation of Apple's iPad will be a hit seems a foregone conclusion. Reviews have been good, even if the update is incremental: a sharper screen, better camera, a faster processor, LTE, all in a slightly thicker, heavier package...[more]
Five Reasons the Kony Video Went Viral, Businessweek, Mar 16, 2012
Last week, Invisible Children released a 29-minute video about a Ugandan warlord. Joseph Kony and his Lord’s Resistance Army aren’t your typical viral video sensations—that honor is usually reserved for pratfalls, pranks, and puppies...[more]
Kony 2012: A humanitarian illusion, Al Jazeera, Mar 14, 2012
Paris, France - Joseph Kony, the Ugandan warlord and leader of the Lord's Resistance Army (LRA), recently gained a sudden fame which he probably would have preferred to do without: he became the number-one enemy of internet users around the world, thanks to a viral online campaign launched by a US-based non-profit organisation...[more]
What Kony 2012 Can Teach Us About Ourselves, Forbes, Mar 13, 2012
Invisible Children recently launched what is now the viral video sensation called KONY 2012. The purpose of the video is to make Joseph Kony, the Ugandan leader of the L.R.A. (Lord’s Resistance Army) that has forced children to kill their parents and serve as soldiers, famous for his atrocities...[more]
'Kony 2012' Documentary Becomes Most Viral Video in History, Time, Mar 12, 2012
“Kony 2012,” a 30-minute documentary about Ugandan rebel leader Joseph Kony, was viewed more than 100 million times in just under a week, making it the most viral video in history, Mashable reports...[more]
Joseph Kony 2012 Campaign Now Most Successful Viral Video in History, International Business Times, Mar 12, 2012
A little over two weeks ago, a non-profit group called Invisible Children uploaded a 30-minute documentary to Vimeo about Joseph Kony, a Ugandan rebel leader accused of using child soldiers, under the name "Kony 2012." [more]
Kony 2012 Is the "Most Viral" Video of All Time, Gizmodo, Mar 12, 2012
Kony 2012 was unleashed on the internet just six days ago, and it has already been viewed more than 100 million times. By some accounts that makes it the most rapidly spreading video ever, beating out the likes of Justin Bieber, Lady Gaga, Rebecca Black, Beyoncé, and Miley Cyrus...[more]
CHART: How #Kony2012 Just Became The Most-Viral Video Of All Time, Business Insider, Mar 12, 2012
The controversial, video sensation #Kony2012 about Ugandan rebel leader Joseph Kony has been online for just six days and already has over 112 million hits—making it the most-viral video of all time...[more]
'Kony 2012' Tops 100 Million Views, Becomes the Most Viral Video in History, Mashable, Mar 12, 2012
With more than 100 million views in six days, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, has become the most viral video in history, according to one researcher...[more]
Kony Fastest-Growing Viral Video in History is Five Years in the Making: How a Viral Video Took Off, MediaPost, Mar 12, 2012
By the time you read this, the fastest-growing viral video ever will have amassed many more millions of views. Because by the morning of March 9, the 30-minute documentary about Ugandan rebel leader Joseph Kony had racked up 70 million views just days after the viral campaign itself started on March 5...[more]
On the Unlikely Viral Success of 'Kony 2012,' The Atlantic, Mar 9, 2012
For better or worse, you've probably watched, or at least heard of, Invisible Children's #kony2012 campaign. With some 57 million views in four days, "KONY 2012" is a full-fledged mega-meme. Just how quickly did this viral video blow up? By one measure, it was the fastest of all Internet time. But the odds were stacked against it going viral...[more]
How 'Kony' Clip Caught Fire Online, Wall Street Journal, Mar 9, 2012
An Internet video seeking to draw attention to fugitive African rebel leader Joseph Kony now stands as the fastest-growing viral phenomenon in Web history, thanks to informal celebrity advocates and young viewers...[more]
'Kony 2012' Sets Mark as Fast-Spreading Viral Video, Wall Street Journal, Mar 9, 2012
2012 An Internet campaign seeking to make fugitive rebel leader Joseph Kony famous has worked...[more]
As criticism sufaces, 'KONY 2012' gains momentum faster than Susan Boyle, CNN, Mar 9, 2012
By Friday, more than 70 million people had viewed "KONY 2012" or clips of it. Uganda was trending on Twitter and the blogosphere teemed with attacks and defenses of Invisible Children, the San Diego-based nonprofit group that produced the half-hour documentary about the notorious Ugandan warlord...[more]
What Marketers Can Learn From Sarah Palin's 'Game Change' Game Plan, Ad Age, Mar 8, 2012
No matter what you think of Sarah Palin, you've got to give her credit for trying. "Game Change," the book-turned-film that looks at Palin's run as John McCain's vice presidential nominee, premieres this Saturday on HBO. The film has been criticized by Palin supporters for being unfairly negative and skewing the facts...[more]
How Social Media Made Joseph Kony The Web's Most Hated Man, Wall Street Journal, Mar 8, 2012
A video campaign about a fugitive rebel leader in Africa has exploded into a viral online phenomenon, igniting debate about the group behind it and the threat posed by the rebel himself...[more]
Kony 2012: How a Clip Caught Fire, Wall Street Journal, Mar 8, 2012
The non-profit organization Invisible Children Inc. posted this 30-minute film about Joseph Kony, leader of the Ugandan rebel force, Lord's Resistance Army, to online video sites YouTube and Vimeo on Monday...[more]
Sacha Baron Cohen Dictator Pranks Bests J. Lo's Oscar Nip Slip in Views, MediaPost, Feb 27, 2012
I’ll admit it — I checked out the alleged J. Lo. Oscar Nip Slip a few times trying to figure out: did she or didn’t she? Was that a nipple or not quite a nipple? What qualifies as a nip slip? Do you have to show some or all or just a peek...[more]
Oscars and Meryl Streep set social media abuzz, Reuters, Feb 27, 2012
This year's Academy Awards had the Web buzzing about Meryl Streep's first Oscar victory since 1983, the dangerously cut neckline of singer-actress Jennifer Lopez's dress and the striking resemblance that French producer Thomas Langmann was said to bear to the late actor Peter Lorre...[more]
The Metrics Arms Race, MediaPost, Feb 21, 2012
Noting that there now are hundreds of metrics for measuring and defining the behavior of consumers sharing brand-related content online – 90 from Facebook alone – Seraj Bharwani, Chief Analytics Officer, Visible Measures says Madison Avenue has entered a “metrics arms race”...[more]
Your Attention, Please! MediaPost, Feb 21, 2012
Social video analytics firm Visible Measures knows how to hold an audience’s attention. As its research has found, entertainment value can’t be overestimated...[more]
Visible Measures Receives MRC Accreditation, MrWeb, Feb 21, 2012
US-based video analytics firm Visible Measures has received Media Rating Council (MRC) accreditation for a range of the firm’s metrics, designed to track paid, owned, and earned media video performance online...[more]
Visible Measures Gets MRC Accreditation, Grows Revenue 500%, VideoNuze, Feb 21, 2012
Visible Measures is announcing this morning that the Media Rating Council (MRC), which certifies media measurement services, has accredited a number of the company's metrics, including its "TrueReach Views," a metric that spans paid, owned and earned media...[more]
Visible Measures Gains Visibility: Gets Audited, Accredited By MRC, MediaPost, Feb 21, 2012
In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced it has been accredited by media industry ratings watchdog the Media Rating Council for a range of its core video metrics products...[more]
Visible Measure gets accreditation for system that measures social media marketing, Boston.com, Feb 21, 2012
Visible Measures Corp. said that its Metrics tracking system has been granted industry accreditation for measuring the performance of online video viewed on social media...[more]
Social Video Views Grows 37% in 2011, MediaPost, Feb 17, 2012
Who said we don’t like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We’re not talking pre-rolls or overlays here, either. These are user-initiated smackeroos on the play button to watch a branded video, according to a Visible Measures report on social video...[more]
Social Video Works - The 2011 Social Video Advertising Report From Visible Measures, ReelSEO, Feb 14, 2012
Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it’s doing very, very well. Over 500 branded social video campaigns gained more than a million views–which works out to be roughly one in every twelve social video campaigns in total. Not a bad track record...[more]
Top 2012 Super Bowl ad campaigns with the most online views, CBS News, Feb 7, 2012
We know which team won the Super Bowl, but which ad campaigns reigned supreme this year? Visible Measures took a peek online at all the ad campaigns that people were watching and tallied the votes...[more]
For Super Bowl Ads, No Standout Performer, The New York Times, Feb 7, 2012
SUPER BOWL XLVI turned out to be like Super Bowl XLV: an exciting game, with the outcome in doubt until the final play. But it was a different story for the advertising bowl played inside the Super Bowl...[more]
Fresh Numbers: Honda Won the Super Bowl Before It Even Began, Ad Age, Feb 6, 2012
There will be a lot of stats released over the next few days on what people remembered, liked or just tweeted about during the Super Bowl. At some point, the instant stats on "buzz" and the like will give way to more meaningful measures: did it improve long-term perception of the brand, or lift sales...[more]
The Top 10 most viral Super Bowl commercials of all time, CBS News, Feb 3, 2012
You might not remember the final score of the game, but you'll always remember the most memorable Super Bowl ads...[more]
Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow, MediaPost, Jan 26, 2012
Apple’s video for its latest iPhone was the most-watched online video from a brand in the fourth quarter, a time period during which the consumer appetite for social video campaigns flourished...[more]
In Q4 2011, Consumers Chose to Watch Apple Ads, iMedia Connection, Jan 26, 2012
Q4 2011 was a big quarter for the social video industry. Consumers chose to watch ads over 745 million times, according to the Visible Measures Social Video Advertising Q4 2011 Report. This means that people clicked the play button with the intention of watching an ad as content...[more]
iMedia 25 - 2012 Brands Pioneering Online Video, iMedia Connection, Jan 25, 2012
The Brands Pioneering Online Video list recognizes brands that are making innovative use of online video in their marketing efforts. Going beyond one-off viral hits, these brands have made commitments to video as a channel and are willing to take risks in this still-emerging space...[more]
To Win Super Bowl 2012, Advertisers Have to Think Beyond The Game, MediaPost, Jan 24, 2012
It’s crunch time for Super Bowl 2012 advertisers. Over the next few weeks they’ll be meeting to tweak, massage, and optimize their non-trivial marketing investment coming up on Feb. 5. All of their months of planning, strategizing, and ideating, not to mention the millions of dollars spent on media and creative to capture the attention of 100+ million people, all come down to a very quick 30 to 60 seconds...[more]
The Super Bowl 2012 Game Plan for Advertisers, iMedia Connection, Jan 11, 2012
With roughly four weeks until Super Bowl 2012, families across the nation are updating their checklists to stock up on all forms of salsa, chips, pizza, beer and everything else required for a great party around the flat screen (sometimes newly bought for the big game). Some people even have back up plans in case the freezer runs out of their favorite ice cream...[more]
Top Creative Agencies 2011, Ad Age, Creativity, Dec 29, 2011
Viral advertising in 2011 generally did one of two things: used creative concepts that have worked before and upgraded them for more exposure (see: New Old Spice Guy), or broke the mold and went for the visceral appeal rather than the superficial...[more]
Online Video: Old Spice the Most Viral Brand of the Year -- Again, Ad Age, Dec 28, 2011
Perennial heavy-hitters like Old Spice and Nike continued to dominate the viral-video field in 2011, using new executions to keep their brands on top in the web-video world...[more]
Super Bowl XLVI goes mobile, Marketplace, Dec 21, 2011
Kai Ryssdal: Super Bowl 46 is still six weeks away. It's way too early to tell who's going to be on the field. But the field, as it were, will be just about everywhere...[more]
Top 5 Most Watched Trailers of 2011, What's Trending, Dec 21, 2011
Our friends at Visible Measures put together a list of the top 5 most-watched film trailers of 2011. All the films on the list are in the top 10 grossing films of 2011, and three are in the top 5...[more]
The 10 Most-Viral Fortune 500 Brands of 2011, AdWeek, Dec 20, 2011
You can slice and dice online video-viewing data in about a billion different ways. Here's another interesting one—the 10 brands from the Fortune 500 that had the most online video views in 2011...[more]
The Top 5 Viral Presidential Campaigns of 2011, What's Trending, Dec 19, 2011
During the digital age, presidential election time is all about views and online buzz. Visible Measures did some digging and rounded up the top five viral presidential campaigns of 2011...[more]
Five most-watched car ads of 2011, AutoWeek, Dec 15, 2011
Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about...[more]
The most successful video campaigns of 2011, iMedia Connection, Dec 14, 2011
Nearly everyone wants to go viral. And why not? People actively choose to watch your ad, actively choose to recommend it to their friends and family, who then actively choose to watch and recommend it themselves...[more]
Apple's iPhone 4S, Lady Gaga Top List of Most Viewed YouTube Ads of 2011, The Hollywood Reporter, Dec 14, 2011
Given Apple's massive brand name and influence, it's no wonder an ad debuting the company's iPhone 4S ranks No. 1 among the most-viewed viral video spots of 2011...[more]
What We Shared: Top 10 Viral Advertising Campaigns of 2011, Ad Age, Dec 12, 2011
Our friends at Visible Measures helped us compile the 10 most-popular viral campaigns of 2011, excluding movie and game trailers...[more]
How the Web Brought New Economics to Super Bowl Advertising, Ad Age, Dec 2, 2011
Advertising during the Super Bowl is expensive. It's the price you pay for an audience of 100 million, many just as interested in the ads as the game itself...[more]
How a Startup is Using Video to Help Amit Gupta Find a Donor, Ad Age, Nov 30, 2011
About a week ago, our friend Michael Learmonth at Ad Age tweeted us about Amit Gupta. Amit is an entrepreneur who was recently diagnosed with acute leukemia and needs to find a bone marrow donor fast...[more]
Rebecca Black's 'Friday' used in Kohl's holiday shopping ad, NY Daily News, Nov 21, 2011
It’s the year of the Black Friday.Teen singer and Internet phenomenon Rebecca Black’s viral hit song “Friday” is being used in Kohl’s Black Friday shopping ads...[more]
"Oops": Rick Perrys Viral Classic Hits a Million Views Overnight, All Things D, Nov 10, 2011
What will the viral video guys track once the Rupblican primaries are over? But yes, for the record: Rick Perry's on-stage brain leak last night has quickly become one of the Web's biggest hits. [more]
Of Course That Herman Cain Smoking Ad Is a Web Video Hit. But What About the Rick Perry Spot? All Things D, Oct 31, 2011
When your pals start posting a Republican primary candidate’s TV spot on Facebook, you know it’s gone viral...[more]