Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow, MediaPost, Jan 26, 2012
Apple’s video for its latest iPhone was the most-watched online video from a brand in the fourth quarter, a time period during which the consumer appetite for social video campaigns flourished...[more]
In Q4 2011, Consumers Chose to Watch Apple Ads, iMedia Connection, Jan 26, 2012
Q4 2011 was a big quarter for the social video industry. Consumers chose to watch ads over 745 million times, according to the Visible Measures Social Video Advertising Q4 2011 Report. This means that people clicked the play button with the intention of watching an ad as content...[more]
iMedia 25 - 2012 Brands Pioneering Online Video, iMedia Connection, Jan 25, 2012
The Brands Pioneering Online Video list recognizes brands that are making innovative use of online video in their marketing efforts. Going beyond one-off viral hits, these brands have made commitments to video as a channel and are willing to take risks in this still-emerging space...[more]
To Win Super Bowl 2012, Advertisers Have to Think Beyond The Game, MediaPost, Jan 24, 2012
It’s crunch time for Super Bowl 2012 advertisers. Over the next few weeks they’ll be meeting to tweak, massage, and optimize their non-trivial marketing investment coming up on Feb. 5. All of their months of planning, strategizing, and ideating, not to mention the millions of dollars spent on media and creative to capture the attention of 100+ million people, all come down to a very quick 30 to 60 seconds...[more]
The Super Bowl 2012 Game Plan for Advertisers, iMedia Connection, Jan 11, 2012
With roughly four weeks until Super Bowl 2012, families across the nation are updating their checklists to stock up on all forms of salsa, chips, pizza, beer and everything else required for a great party around the flat screen (sometimes newly bought for the big game). Some people even have back up plans in case the freezer runs out of their favorite ice cream...[more]
Top Creative Agencies 2011, Ad Age, Creativity, Dec 29, 2011
Viral advertising in 2011 generally did one of two things: used creative concepts that have worked before and upgraded them for more exposure (see: New Old Spice Guy), or broke the mold and went for the visceral appeal rather than the superficial...[more]
Online Video: Old Spice the Most Viral Brand of the Year -- Again, Ad Age, Dec 28, 2011
Perennial heavy-hitters like Old Spice and Nike continued to dominate the viral-video field in 2011, using new executions to keep their brands on top in the web-video world...[more]
Super Bowl XLVI goes mobile, Marketplace, Dec 21, 2011
Kai Ryssdal: Super Bowl 46 is still six weeks away. It's way too early to tell who's going to be on the field. But the field, as it were, will be just about everywhere...[more]
Top 5 Most Watched Trailers of 2011, What's Trending, Dec 21, 2011
Our friends at Visible Measures put together a list of the top 5 most-watched film trailers of 2011. All the films on the list are in the top 10 grossing films of 2011, and three are in the top 5...[more]
The 10 Most-Viral Fortune 500 Brands of 2011, AdWeek, Dec 20, 2011
You can slice and dice online video-viewing data in about a billion different ways. Here's another interesting one—the 10 brands from the Fortune 500 that had the most online video views in 2011...[more]
The Top 5 Viral Presidential Campaigns of 2011, What's Trending, Dec 19, 2011
During the digital age, presidential election time is all about views and online buzz. Visible Measures did some digging and rounded up the top five viral presidential campaigns of 2011...[more]
Five most-watched car ads of 2011, AutoWeek, Dec 15, 20011
Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about...[more]
The most successful video campaigns of 2011, iMedia Connection, Dec 14, 2011
Nearly everyone wants to go viral. And why not? People actively choose to watch your ad, actively choose to recommend it to their friends and family, who then actively choose to watch and recommend it themselves...[more]
Apple's iPhone 4S, Lady Gaga Top List of Most Viewed YouTube Ads of 2011, The Hollywood Reporter, Dec 14, 2011
Given Apple's massive brand name and influence, it's no wonder an ad debuting the company's iPhone 4S ranks No. 1 among the most-viewed viral video spots of 2011...[more]
What We Shared: Top 10 Viral Advertising Campaigns of 2011, Ad Age, Dec 12, 2011
Our friends at Visible Measures helped us compile the 10 most-popular viral campaigns of 2011, excluding movie and game trailers...[more]
How the Web Brought New Economics to Super Bowl Advertising, Ad Age, Dec 2, 2011
Advertising during the Super Bowl is expensive. It's the price you pay for an audience of 100 million, many just as interested in the ads as the game itself...[more]
How a Startup is Using Video to Help Amit Gupta Find a Donor, Ad Age, Nov 30, 2011
About a week ago, our friend Michael Learmonth at Ad Age tweeted us about Amit Gupta. Amit is an entrepreneur who was recently diagnosed with acute leukemia and needs to find a bone marrow donor fast...[more]
Rebecca Black's 'Friday' used in Kohl's holiday shopping ad, NY Daily News, Nov 21, 2011
It’s the year of the Black Friday.Teen singer and Internet phenomenon Rebecca Black’s viral hit song “Friday” is being used in Kohl’s Black Friday shopping ads...[more]
"Oops": Rick Perrys Viral Classic Hits a Million Views Overnight, All Things D, Nov 10, 2011
What will the viral video guys track once the Rupblican primaries are over? But yes, for the record: Rick Perry's on-stage brain leak last night has quickly become one of the Web's biggest hits. [more]
Of Course That Herman Cain Smoking Ad Is a Web Video Hit. But What About the Rick Perry Spot? All Things D, Oct 31, 2011
When your pals start posting a Republican primary candidate’s TV spot on Facebook, you know it’s gone viral...[more]
Watch: Disgruntled Employee Quits Job, Backed by Brass Band, Time, Oct 24, 2011
It's one thing to go out with a bang. It's quite another to go out with a band...[more]
Joey Quits and Becomes a Viral Sensation, Mashable, Oct 21, 2011
Who says quitters never win? Joey DeFrancesco of Providence, R.I., is becoming famous for quitting his job in grand style...[more]
Steve Jobs Videos' Traffic Soars [STATS], Mashable, Oct 7, 2011
With the passing of Steve Jobs, the Internet has exploded with tributes to the Apple co-founder in prose and through video. [more]
Steve Jobs' Stanford Commencement Address Was Watched 8 Million Times Yesterday, TechCrunch, Oct 7, 2011
Wow. In the wake of the sad news of Apple co-founder Steve Jobs’ passing, the videos featuring his inspiring speeches and presentations have seen jaw-dropping amount of views. One of Jobs’ most famous and more recent speeches... [more]
The Daily Start-Up: ZocDoc Gets House Call From Goldman, The Wall Street Journal, Sept 23, 2011
ZocDoc Inc. has gained traction in major U.S. cities for its online marketplace that simplifies the process of scheduling doctors’ appointments. Now it has taken $25 million from another major investor, Goldman Sachs, to expand its service overseas...[more]
Visible Measures Raises Another $13 Million, Advertising Age, Sept 22, 2011
Social-video-analytics platform and ad network Visible Measures has secured a Series D round of financing worth $13 million, led by DAG Ventures and with funding from Advance Publications, owner of Conde Nast...[more]
Online Video Measurement Platform Visible Measures Raises $13M, TechCrunch, Sept 22, 2011
Exclusive: Visible Measures, a third-party online media measurement solution for advertisers and publishers, is announcing $13 million round of funding, led by DAGVentures with participation from new strategic partner Advance Publications...[more]
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