The MVPs Of Super Bowl Advertising, MediaPost, Nov 7, 2012
Advertisers planning on investing millions of dollars in the biggest advertising event of the year may be missing out on one critical metric. Our recent study has found that campaigns that promote content prior to game day generate, on average, nearly 600% more views than those that don’t. As of last year, 20 advertisers waited until game day to release assets, missing out on millions of potential views...[more]
Samsung Performs Strong in Original Online Video, MediaPost, Nov 5, 2012
Original content continues to score with consumers, and Samsung in particular seems to be hitting on winning combinations in the original video sphere...[more]
YouTube Storm Watch: The Most Shared Hurricane Sandy Videos, MediaPost, Oct 30, 2012
According to Visible Measures, the total of videos relating to Hurricane Sandy (these are clips that happened during the storm, or after) is over 500 clips and counting with over 14 millions views...[more]
Super Bowl Social Videos Drive 7 Times Views; Majority of Men Watch Video on Any De-vice, MediaPost, Oct 24, 2012
TV and digital video sway closer to each other each day. As Nielsen’s online campaign ratings move deeper to becoming the currency for cross-platform measurement and agencies like GroupM push them along, there are other efforts afoot to understand how media planning and consumer habits fare across venues. That includes work from online video measurement firm Visible Measures to track cross-media lift and new insight from Break Media analyzing habits across digital video devices...[more]
Visible Measures opens Centre of Excellence for Cross Media Impact, Research, Oct 24, 2013
Online video measurement firm Visible Measures has opened the Centre of Excellence (COE) for Cross Media Impact, a new research centre reporting the business impact of choice-based video campaigns run in concert with mainstream advertising...[more]
Visible Measures starts center to track video impact, Mass High Tech, Oct 23, 2013
A new research center created by video analytics technology provider Visible Measures released a report today comparing the performance of Super Bowl campaigns launched before and after game day...[more]
Visible Measures Launches Cross-Media Think Tank, Marketing VOX, Oct 23, 2012
Visible Measures, the video platform and analytics provider, has announced the Center of Excellence (COE) for Cross Media Impact, a research center focused on reporting the business impact of choice-based video campaigns run in concert with existing mainstream media like television or online video advertising...[more]
Pregame Super Bowl Clips Drive Social Views, Engagement, MediaPost, Oct 23, 2012
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before the game can build engagement significantly...[more]
Visible Measures' Shin: 'Choice-Based' Video Ads Trump Pre-Rolls, Ad Exchanger, Oct 17, 2012
There’s a lot of talk about the need for online advertising to be less “obtrusive.” (Okay, that view is mostly coming from Microsoft with regard to the default “Do Not Track” feature in its latest Internet Explorer web browser. But still...[more]
What are the most viewed campaign ads? [VIDEO], MSNBC, Oct 15, 2012
The 20 Biggest Web Video Advertisers, Ranked By Reach, Business Insider, Oct 2, 2012
Online video advertising can be tricky to measure because unlike traditional tv advertising, web video is part paid and part earned. Moreover, because the switch to online tv and watching is still relatively new, there is very little data on the lifecycle effectiveness of online video advertising...[more]
Obama goes Hollywood on social media [VIDEO], MSNBC, Sept 24, 2012
Gaffes gone wild [VIDEO], MSNBC, Sept 20, 2012
Overcoming the challenges of branded video content, iMedia Connection, Sept 19, 2012
So you want your branded content to be shared? You'll need to overcome several challenges. Viewable Media's chief analytics officer tells you how...[more]
Video Blunders: From Palin to Perry to Obama, Wall Street Journal, Sept 19, 2012
The secret-camera footage of Mitt Romney–the original Mother Jones videos and derivative spinoffs — has become the most-watched video of the GOP presidential candidate to date, reaching 3.5 million views as of 5 p.m. ET Tuesday, according to tracker Visible Measures...[more]
Mitt Romney's 47% Comment and Top 5 YouTube Videos for 9/18/12 [VIDEO], What's Trending, Sept 18, 2012
Romney Videos Top Two Million Views, Wall Street Journal, Sept 18, 2012
Mother Jones videos of Mitt Romney’s closed-door remarks to donors have been viewed more than two million times so far on YouTube, in a sign of the potential impact on the 2012 election...[more]
The Romney Video Wins Mojo Traffic, Politico, Sept 18, 2012
How significant are Romney's "47 percent" remarks? Visible Measures, an onine data service, crunches the numbers and finds that more than 2.4 million people have seen the footage in the last 24 hours -- almost a million more than the number of people who have seen Mitt Romney's most popular campaign ad in the last three months...[more]
Mitt Romney Goes Viral, All Things D, Sept 18, 2012
From the “how not to win at YouTube” files: Mitt Romney’s now-infamous talk to a group of Republican donors is the new “Gangnam Style,” minus the dancing, the K-Pop and the obtuse visual metaphors...[more]
'Innocence of Muslims' Now With 10 Million Views Worldwide, Forbes, Sept 14, 2012
Trailers for ‘Innocence of Muslims’, the low-budget film which has sparked violent protests throughout the Muslim world and led to the deaths of four Americans, including Libya ambassador Christopher Stevens, have been viewed by more than ten million people according to video analytics company Visible Measures...[more]
Move Over 'Call Me Maybe' -- It's 'Gangnam Style' Time, CNBC, Sept 14, 2012
You can officially stop obsessing over the summer's most annoying lyrics: "Here's my number ... so call me, maybe." Why? Well, the new fixation is on “Heyyy! Sexy Laaady! Oppan Gangnam style! Gangnam style!”...[more]
DNC Beats RNC in Online Video Views, MediaPost, Sept 12, 2012
In the wake of the big party political conventions, the Democrats have trounced the Republicans on one score, at least...[more]
Michelle Obama's Speech Gets More Views Than The Entire RNC Convention, Forbes, Sept 7, 2012
In the campaign for digital eyeballs, Michelle Obama is the clear winner. Based on data provided by Visible Measures, an online video analytics company, the first lady’s speech was watched 2.6 million times in the three days following its airing. By comparison, the top ten Republican speakers combined for just 2.1 million views during a comparable measurement period...[more]
Visible Measures: Online video of Michelle Obama's speech generates 2.58m views, Boston.com, Sept 7, 2012
So far, the speech delivered by First Lady Michelle Obama has been more widely viewed online than any other speech at this week’s Democratic National Convention, according to Visible Measures Corp., a digital video analytics company based in Boston...[more]
Convention Speech Replays: Who Was Most Watched?, Wall Street Journal, Sept 7, 2012
We’ve read a lot about Twitter interest in the convention speeches. So how about video replays? Measurement firm Visible Measures has done a survey of online traffic for the speeches at the Republican National Convention in Tampa, Fla., last week and theDemocratic National Convention in Charlotte, N.C., which concluded Thursday. The company measured traffic to videos uploaded after the speeches had concluded — that is, not live streams...[more]
Recommended Brand Videos Drive 4 To 6 Times Brand Lift, MediaPost, Aug 29, 2012
So you’ve sold all your pre-roll inventory. Or maybe your viewers are tired of pre-rolls. What’s a Web publisher to do...[more]
Need Video Ad Inventory? Visible Measures Says It Can Help, Adweek, Aug 21, 2012
With Web publishers—particularly those with traditional media roots—desperate to capture more online revenue, Boston-based video analytics firm Visible Measures is offering these companies a way to add sponsored content to their sites without taking up valuable advertising or content space...[more]
Will the Internet Kill the Television Ad?, Time, Aug 17, 2012
We are obsessed by watching our world go digital, as if the Internet is Medusa gradually turning our old ways of life to stone. Research shows that voters are consuming more political ads online than ever. But does that mean television’s reign as the primary political medium is over...[more]
Visible Measures Raises $21 Mil To Power Video Ecosystem, MediaPost, Aug 14, 2012
Aiming to scale its online video tracking, measurement and ad services, Visible Measures just raised $21.5 million in new capital...[more]
Visible Measures Raises $21.5 Million To Expand Video Ad Platform, MediaPost, Aug 14, 2012
Visible Measures, a video analytics company that is also a video network, on Tuesday said it had raised $21.5 million in new funding, bringing its total funding to date to $65 million. The new funds will be used to expand the company’s video advertising platform...[more]
Visible Measures raises $21.5 million, Boston.com, Aug 14, 2012
Visible Measures, an online video advertising platform, announced on Tuesday that it has secured $21.5 million in funding, led by DAG Ventures with strong participation from existing investors Advance Publications, Inc., owners of Conde Nast, General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital, and new investor Commonfund...[more]
Visible Measures, the Web Video Tracker Turned Video Ad Network, Raises $21 Million, All Things D, Aug 14, 2012
If you pay attention to Web video, you’ve probably heard of Visible Measures: That’s the analytics company that tells you about Apple’s most popular ads, or which politician is going viral on YouTube...[more]
Visible Measures Gets $21.5M More for Data-Based Video Ad Platform, Xconomy, Aug 14, 2012
The latest Boston-area tech company to join the $50 million-plus-in-venture-funding crowd is Visible Measures...[more]
Visible Measures adds $21.5M to grow video ad software biz, Boston Business Journal, Aug 14, 2012
Boston-based Visible Measures said Tuesday it's raised a $21.5 million round to help accelerate adoption of its online video ad software by advertisers and video publishers...[more]
Visible Measures Raises $21.5 Million for Video Analytics Platform, BostInno, Aug 14, 2012
Boston-based Visible Measures has raised $21.5 million in new funding, according to a release today, led by DAG Ventures and joined by new investor Commonfund and existing investors Advance Publications Inc., General Catalyst Partners, Mohr Davidow Ventures and Northgate Capital...[more]
Visible Measures bags $21.5 investment, Research, Aug 14, 2012
Online video measurement firm Visible Measures has closed a $21.5m funding round led by DAG Ventures with participation from existing investors including Advance Publications (the owners of Condé Nast), General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital and new investor Commonfund...[more]
Visible Measures Scoops $21.5m Investment, Mr Web, Aug 14, 2012
US-based video analytics firm Visible Measures has closed a $21.5m round of funding, which it plans to use to accelerate worldwide growth and adoption of its platform among advertisers and video publishers...[more]
Digital video startup clicks with investors, Upstart Business Journal, Aug 14, 2012
Investors have pumped another $21.5 million into Visible Measures, a digital video startup and analytics provider that recently introduced a platform that helps advertisers distribute “branded video content” and video ads to publishers’ websites...[more]
Ad War Update: Let The Games Begin, The Daily Beast, July 26, 2012
Priorities USA, the pro-Obama Super PAC, released an Olympics-themed TV ad hitting Romney with outsourcing/hidden wealth rhetoric in four states...[more]
The Death Of The Campaign Is Greatly Exaggerated, Forbes, July 9, 2012
What do the Hunger Games and the Queen of England have in common? Maybe more than you might think...[more]
The New Media Math: E2P, MediaPost, June 29, 2012
That’s what Visible Measures Chief Analytics Officer Seraj Bharwani presented this morning during the Brand Marketers Summit’s sponsored breakfast presentation...[more]
How Shell was hijacked in ad hoax, Financial Times, June 21, 2012
“If they didn’t deserve it, they wouldn’t be endangered. Survival of the fittest!” proclaims an advertisement showing a polar bear swimming in pristine blue water with the famous red and yellow logo for oil company Shell...[more]
5 Cannes Hopefuls That Already Rocked Social Media, Adweek, June 15, 2012
Scores of TV commercials and online films will compete for the Film Grand Prix next week in Cannes. But many of the spots are already winners—with online audiences. Visible Measures, which tracks online video advertising, content and audiences, has taken the 20 Cannes Film hopefuls...[more]
Interested in more? Click here to check out our other hits in the news.