Visible Measures Blog

Visible Measures CEO, Brian Shin, has been named as a finalist for the Ernst & Young Entrepreneur Of The Year^®2013 Awardin the New England Region.

AOL’s branded entertainment unit, Be On, revealed its new measurement platform that will allow brands to see how viewers feel about their content, reported MediaPost. Using viewers’ webcams, the platform will read their facial expressions while they are watching a brand’s video content in order to understand their true feelings about brand messaging and improve engagement.

It isn't often that a diaper commercial really grabs attention, but Huggies Argentina really went all out this Father's Day.

The Purge surprised everyone at the box office when it debuted at the No.1 last weekend. And its success wasn’t limited to the box office. The film saw a huge jump on the Film Trailer Chart, going from No. 8 to No. 2 this week. 

Adobe is taking speedy content creation to a whole new level in its new campaign Photoshop Live.

Last week, Dollar Shave Club released a video for its new product, One Wipe Charlies, flushable butt wipes for men. The video is as ridiculous as Our Blades Are F***ing Great, which introduced the e-commerce service, but it hasn’t taken off in quite the same way.

Man of Steel doesn’t come out until this weekend, but that hasn’t stopped it from breaking some records all ready.

For years, Red Bull has positioned itself as an extreme sports brand. And with the success of Stratos last fall, the energy drink company proved that it's as good at creating buzz-worthy content as it is keeping people buzzing with its drinks.