Visible Measures Blog

It’s not uncommon to hear critics decry a commercial for its sexist portrayal of women. For years, women have been stereotyped and degraded in ads, as sites like Business Insider point out. But it’s not every day when people get up in arms about the way a man is represented in an ad.

Puma has created the “Dance Dictionary” to promote its new fragrance. Visitors to the Dance Dictionary microsite can create messages where the words are encoded into dance. The videos then are available to share online.

Memorial Day has always been the kick-off weekend for the summer blockbuster season and it’s seen some big movie premieres. Star Wars, Jaws, Indiana Jones, Pirates of the Caribbean, and The DaVinci Code all premiered on Memorial Day weekend.

When the Aid to Children and Adolescents at Risk (ANAR) Foundation decided to create awareness campaign for its confidential hotline, it had a big problem.

For brands, much of the draw of social video is in the consumers’ ability to engage with it by remixing and mashing up their own content brands. That’s great when consumers like your brand, but what happens when consumers start to create content for a brand that it hates?

From Times Square to the Financial District, a cappella groups stood on corners to serenade rush hour commuters with a song about Oreos yesterday morning.

Margarine. To viewers today it’s almost the most boring product Matthew Weiner could think to put on the show. Besides those I Can’t Believe It’s Not Butter ads starring Fabio, can you really remember any commercials for any butter substitute?

BuzzFeed will start to train agencies in its style of storytelling in the Social Storytelling Creator Program, according to Ad Age.  Agencies that participate in the 3-6 month program and are accredited will be able to post stories directly to the BuzzFeed site.