Visible Measures Blog

Tonight is the MTV Video Music Awards - pop stars, rock legends, and celebrities converge at the Staples Center in Los Angeles for a night full of music, performances, fashion, stunts, and awards. The Video of the Year award is among the top Moonman awards given at the VMAs, so we thought we'd take a closer look at the contenders and pose the question: If the winners were chosen by online video viewership, which music video would win the Video of the Year? 

By now it is no secret that that Kanye West has a penchant for interrupting live broadcast shows. His most recent outburst came over the weekend at MTV's 2009 Music Video Awards, when Kanye jumped on stage to interrupt Taylor Swift's Best Female Video acceptance speech and, uh, express his support for Beyonce's Single Ladies video. Speculation has swirled that the entire episode was staged, though by the looks of it Taylor Swift must have missed the memo:

Our growing company made a significant -- for us! -- announcement yesterday: MTV Networks (MTVN), a division of Viacom (NYSE: VIA and VIA.B) will rely on Visible Measures for Internet video measurement across all of MTV's 340 different Web properties. As you might imagine, the announcement generated some serious buzz around the office and also appeared to catch the attention of the broader Internet video industry. We're both excited and humbled by the coverage our story has received thus far:

MTV (Viacom) continues their efforts to launch focused, targeted channels with the launch of South Park Studios.  Now you can watch every episode of South Park from its twelve seasons online with just a few video ads interspersed.