Visible Measures Blog

The auto industry has a typical pattern each year with video advertising. It invests heavily in the beginning of the year with the Super Bowl, introducing new campaigns that generate tens of millions of views. In 2012, for example, seven out of the top ten campaigns were from the auto industry a few days after the big game. Auto brands launch new campaigns throughout the year, but they have a more difficult time breaking through the noise due to the lack of the consolidated global attention on advertising and heavily focused media spend.

During the holiday season, we spend time with friends and family far from home, around the country and across the globe. But to see our loved ones, we have to cram gifts into suitcases, brave security lines at airports, and overcome jet lag. To provide you with some entertainment during your travels this holiday season, we dug into our Viral Reach Database and found the Top 10 Travel Ads we chose to watch most in 2012.

The opening ceremonies for the 2012 Olympics begin today in London, but P&G can already count the games as a smashing success. In just three months after launching their Proud Sponsor of Moms campaign in ernest for the Olympics, the CPG giant has produced a massive 24.6 million views.

We're happy to announce that we've partnered with Autoweek to publish the Top 5 Top Auto Ads of the Month, a monthly chart that focuses on auto ads people choose to watch most. The inaugural feature debuted today on Autoweek.

Next week, the world’s most creative advertising professionals will descend on Southern France at Cannes Lions, the 59th International Festival of Creativity. Here at Visible Measures, we will eagerly await the announcement of the Film Grand Prix, the most coveted award in video advertising. Past winners of the prize include Nike’s "Write the Future" and Old Spice’s legendary ad, "The Man Your Man Could Smell Like."

With Father's Day right around the corner, we wanted to post some great video ads for dads. They range from touching, to funny, to almost going over the top. Take a look through the list below and let us know what your favorite ads for dads are in the comments section.

We released the 2011 Social Video Advertising Report today. The report covers high-level trends throughout the social video industry from 2009 through 2011, spanning 6,400+ social video campaigns from 3,100+ brands, from over 100,000 video clips across hundreds of video sites. You can download the full report here.

Now that a great many Super Bowl advertisers are putting their spots on the web early to generate buzz, it means its even harder to break through the clutter. But Honda managed to claim the element of surprise with its "Ferris Bueller"-themed teaser, which collected 4.4 million views last week, more than any other Super Bowl ad, according to Visible Measures.

With over 60 million views, Volkswagen’s The Force is 2011's most viral automotive campaign, and the top viral video campaign overall. The Force leaked a few days before the Super Bowl and generated more than 14 million views before the game even started. From there, the campaign took off and never looked back. With nearly 600 copies and derivatives associated with it, The Force has more than twice the number of views as 2011's runner up and has become one of the most-watched campaigns of all time.

Apple's Introducing iPhone 4S is most viral tech ad of the year. With over 28.7 million views, the campaign trounces its closest competitor, Google's The Web is What You Make Of It, by more than 6 million views. Introducing iPhone 4S marked the launch the much-anticipated iPhone 4S, highlighting product features, including Apple's voice-activated personal assistant, Siri. The campaign has been driven heavily by audiences – we've identified more than 450 copies and derivatives across the web that have generated well over 50% of the views for the entire campaign. The Introducing Siri creative is most-watched for the campaign.