Visible Measures Blog

People chose to watch ads over 1.3 billion times in Q1 2012, an increase of more than 40% since Q1 2012, and more than 225% since two years ago in Q1 2010. Typically, Q1 generates big numbers because of the Super Bowl, but this year's significant increase in views demonstrates the speed at which the social video industry is growing. 

We're excited to announce that Visible Measures has been named one of Lead 411's Hottest Companies in Boston!

Last week, Visible Measures' Chief Analytics Officer Seraj Bharwani spoke on a panel for Beet.TV's Video Leadership Series. Seraj discussed how successful brands and agencies are taking advantage of online video advertising with analytics and the importance of Earned Media in a world increasingly ruled by consumers. You can watch clip below.

Charlie St. Cloud surged onto the Top 10 Online Film Trailers Chart as it heads into theaters this weekend. The film shot to fourth place with a solid 950,000+ views. With audiences for Charlie St. Cloud consisting of more than 70% women with an average age of 20, it seems as though Hollywood heartthrob Zac Efron hasn't lost his charm with the younger ladies.

NEW YORK (AdAge.com) -- No viral meme can last forever, right? As good as Old Spice's "Responses" campaign was, it's peaked and is now in a downward slide, losing 70% of its audience on the web last week.

Seven new advertising campaigns have captured spots on Motor Trend's monthly collection of the 10 most popular automotive video ads, including new spots from Volkswagen, Kia, and Lexus. Toyota's Sienna minivan campaign apparently has enough swagger to remain in first place with more than 3.3 million views.

NEW YORK (AdAge.com) -- Apple storms the chart as this week's salutatorian with 1.8 million views for its highly anticipated iPhone 4. The Cupertino company's clip is a smart spot that focuses entirely on the new phone's Face Time app, which allows people to video chat over their respective iPhone 4s (yes, the future is now). Even better, the NA-produced ad is done without dialogue, only the nostalgia-steeped crackle of Louis Armstrong's "When You Smiling" tracked over images of grandparents, parents and soon-to-be-dads chatting with distant loved ones. Yes, it comes on thick. But it works. It almost makes you forget Steve Jobs' rant-prone presence on all things Apple and all things Apple doesn't like. Almost.

We're happy to announce that Gartner named Visible Measures as a cool vendor in its March 2009 “Cool Vendors in CRM Marketing and Analytics" report. This recognition is both humbling and gratifying for its validation of the work we do here day in and day out.

For as long as people have been uploading to video sharing sites, there has been strong demand for metrics around video viewership.  Last night, YouTube announced on their blog that they will begin to open up statistics on video viewcounts, sliced in several ways for their users and uploaders.

I'd like to congratulate our friends and neighbors at Compete on their acquisition by TNS.  We have a lot of friends there and we have long admired their web analytics service, which at least indirectly "competes" with alexa, our friends at quantcast, our friends at Nielsen // NetRatings, our friends at comScore, and other web ratings services.  We also have a lot of relationships with people from Compete, and our chief architect Chris Gillett was the chief architect of Compete's core data processing system (along with our good friend and advisor, David Cancel, Compete's founder and former CTO).