Visible Measures Blog

With chart juggernauts New Moon and 2012 now out of the rankings, James Cameron's Avatar was able to claim first place in the Top 10 Online Film Trailer Chart this week. Two weeks from its holiday season release, the sci-fi action flick grew 57% to 1.7 million views.

Ninja Assassin, Old Dogs and The Road hit theaters during the Thanksgiving break, each  displaying significant audience interest. In the week after their release, the films have continued to draw attention, growing 121%, 145%, and 129%, respectively. This further demonstrates that online video viewing behavior surges the week after release.

Releasing This Weekend

Lionsgate drama Brothers hits theaters this weekend, experiencing a 56% bump to reach 276,000+ views. Sony action flick Armored, starring Matt Dillon, elbows its way into tenth place the week of its release. The film has the most growth of the chart this week with an impressive 216%.

The Most-Watched Film Trailers of the Week 

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	2	Avatar	20th Century Fox	Action	1,712,555	2	57%
2	4	Ninja Assassin	Warner Bros.	Action	1,586,876	-1	121%
3	3	Alvin And The Chipmunks: The Squeakuel	20th Century Fox	Animation	1,047,187	3	38%
4	New	The Princess And The Frog	Disney	Animation	873,438	1	178%
5	8	Old Dogs	Disney	Comedy	532,268	-1	145%
6	9	The Road	The Weinstein Company	Adventure	407,405	-1	129%
7	7	Nine	The Weinstein Company	Musical	383,503	3	11%
8	10	Brothers	Lionsgate	Drama	276,173	0	56%
9	New	Legion	Sony	Action	223,822	7	1%
10	New	Armored	Sony	Action	214,567	0	216%

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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

James Cameron's upcoming film, Avatar, experienced a dramatic spike in views this week, growing 418% to reach 2.5+ million views. Still six weeks from release, the majority of the growth comes from a new trailer launched by 20th Century Fox. Despite this growth, the highly anticipated Avatar fell short of surpassing Sony's apocalyptic 2012 and Summit's vampire hit New Moon, which took an uncharacteristic dive this week.

Releasing This Weekend

Disney's A Christmas Carol, featuring the voice of Jim Carrey, hits theaters this weekend with a 91% surge in views, up to 251,000+ views, enough for fifth place. Horror flick The Fourth Kind finishes its run with 192,000+ views, taking seventh place. Lastly, Overture Films' comedy The Men Who Stare At Goats, starring George Clooney, put up 133,000+ views this week, enough to squeeze back on the chart at tenth place.

New this Week

Warner Bros.' heart-warming drama The Blind Side New slides into eighth place this week. Two weeks from release, the film starring Sandra Bullock attracted 180,000+ views.

The Most-Watched Film Trailers of the Week

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	1	Twilight Saga: New Moon	Summit	Drama / Fantasy	18,754,977	2	-25%
2	3	2012	Sony	Action	3,440,537	1	52%
3	4	Avatar	20th Century Fox	Action	2,599,682	6	418%
4	5	Ninja Assassin	Warner Bros.	Action	343,791	3	5%
5	8	A Christmas Carol	Disney	Animation	251,672	0	91%
6	6	Alvin And The Chipmunks: The Squeakquel	20th Century Fox	Animation	230,394	7	15%
7	7	The Fourth Kind	Universal	Horror	192,020	0	16%
8	New	The Blind Side	Warner Bros.	Drama	180,726	2	New
9	9	The Road	The Weinstein Company	Adventure	170,931	3	37%
10	Back On Chart	The Men Who Stare At Goats	Overture Films	Comedy	133,759	0	Back On Chart

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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Ten weeks from its offical release, James Cameron's Avatar debuts on the Top 10 Online Film Trailers Chart at fifth place. Cameron, the director of Titanic, Aliens, and Terminator, conceived Avatar fourteen years ago but was only able to realize the film with today's technology. This is Cameron's first work to hit the silverscreen since Titanic in 1997. And, as securing a position on the Chart tens weeks from its release indicates, Cameron fans have been ancitipating the action fantasy film's release.

Biggest Bump

Sony's 2012 surged this week, surpassing all other films in growth, growing nearly 160%. Despite the significant increase, the end-of-days film remains in second place behind New Moon, which collected over 11 million views this week. The other vampire film on the Chart, The Vampire's Assistant, increased 102%, moving from tenth to seventh place.

Releasing This Weekend

Universal's Couple's Retreat releases this weekend with 210,000+ views. Starring Vince Vaughn, the romantic comedy takes ninth place.

The Most-Watched Film Trailers of the Week

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	1	Twilight Saga: New Moon	Summit	Drama/Fantasy	11,118,389	6	-10%
2	2	2012	Sony	Action	2,796,305	5	158%
3	5	Saw VI	Lionsgate	Crime/Horror	848,978	2	77%
4	6	Where The Wild Things Are	Warner Bros.	Adventure	494,819	1	22%
5	NEW	Avatar	20th Century Fox	Action	387,442	10	NEW
6	7	Ninja Assassin	Warner Bros.	Action	267,658	7	29%
7	10	The Vampire's Assistant	Universal	Action	174,799	2	102%
8	8	A Christmas Carol	Disney	Animation	220,915	4	42%
9	NEW	Couples Retreat	Universal	Comedy	210,054	0	NEW
10	NEW	Astro Boy	Summit	Action	148,813	2	NEW

Source: Visible Measures

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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.