Visible Measures Blog

We're honored to announce that Trends, our online video performance benchmarking solution, has been selected by Streaming Media as one of their 2010 Editors' Picks, an annual list of "the most innovative, most important, and just plain coolest stuff in online video." 

Working closely with our clients and partners over the past several years, we've frequently heard that it's incredibly difficult to develop online video advertising plans that make sense. They want to know if one million views is a good or bad goal, or if it's realistic to expect an automotive campaign to generate 10 million views in the first week.