The world of online automotive advertising is a wild one indeed, with the ability for a creative, well-placed video ad to go viral - dominating computer screens during lunch breaks the world over. We continue to chart the weekly web video ad traffic, finding that Volkswagen has stayed atop the chart for its fourth week in a row.
After starting out strong on the Motor Trend Top 10 Video Auto Ads chart, Toyota's "For Good Clean Getaways" spot for the subcompact Yaris fell out of the top 3 after posting a 67% drop in page views, its third position taken by the surging "Park Assist" spot for the Volkswagen Passat, which posted a 205% increase. Ford's "Fiesta Movement" ad retained second place. Meanwhile, between the Fiesta's 13% drop and its 7% gain, Volkswagen's "The Fun Theory" widened its already commanding lead at the top.
Toyota wasn't the only automaker whose ad posted a big loss but remained on the chart. Honda's "Everything" spot for the Civic lost 51% of its audience and BMW's "Kinetic Sculpture" lost 23%, the former falling two places to sixth, the latter dropping one to ninth. Kia's resilient "A New Way To Roll" gained one spot despite a 9% drop, finishing fifth, and Lamborghini's "Are You The Chosen One" moved up to seventh while posting a 3% drop.
There were no all-new ads last week, but "Blind Preview" for the Volvo S60 and "Feel The Difference" for the Ford Focus returned, replacing Porsche's "Family Tree" and Citroen's "Creative Technologie," both of which fell off the chart after just one week. The Volvo ad took eighth place, the Ford ad tenth.
| Rank | Last Week's Rank | Make & Model | Campaign | Agency | Current Week's Views*
| % Change in Views** | Watch |
1 | 1 | Volkswagen | The Fun Theory | DDB | 238,793 | -35% | |
2 | 3 | Ford | Fiesta Movement | Undercurrent; AMG | 123,126 | 5% | |
3 | 2 | Toyota | For Good Clean Getaways | Saatchi & Saatchi | 69,214 | -81% | |
4 | 4 | Honda | Everything | Wieden+Kennedy | 19,890 | -10% | |
5 | NEW | Citroen | Creative Technologie | Euro RSCG | 19,064 | NEW | |
6 | 5 | Kia | A New Way To Roll / Hamsters | David & Goliath | 16,323 | -20% | |
7 | NEW | Volkswagen | Park Assist | Grabarz & Partner | 13,529 | NEW | |
8 | 9 | BMW | Kinetic Sculpture | Art+Com | 10,023 | -18% | |
9 | 8 | Lamborghini | Are You The Chosen One? | Philipp und Keuntje | 9,933 | -24% | |
10 | NEW | Porsche | Family Tree | CRAMER-KRASSELT | 9,721 | NEW | |
Source: Visible Measures
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The data used for the Top 10 Auto Ads Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations.
*See our Top Auto Ads page for our methodology.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming online automotive video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.
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