The Visible Measures Blog
Microsoft's Surface has just lapped Apple's original iPad in video views. The video campaign for the much hyped hybrid tablet has surpassed 4.5 million views in just four days after being released. By comparison, Apple's original iPad campaign, Meet iPad, had *just* 1.8+ million views in its first four days after release. Today, Meet iPad has a total 3.8 million views.
After Obama’s dominance on the WSJ Presidential Ads Chart last week, Romney and the right strike back this week in social video, with six campaigns on the chart coming from Romney and conservative super PACs.
Now that Romney is all but a lock for the republican nomination, President Obama and the left have unleashed a barrage of attack ads against him in social video. Five of the top ten ads this week on the WSJ Presidential Ads Chart, and the top three, are from the president. Two are aimed directly at Romney, Mitt Romney: Memories to Last a Lifetime and Mitt Romney versus Reality. Other Obama ads, The Road We've Traveled and 2012 African Americans for Obama, both older campaigns in comparison, got a boost in views last week, most likely from paid promotion online.
If the goal was the make Joseph Kony famous, they achieved it.
Although Dirt Devil sucked up enough views to return to the No. 1 spot on the latest Ad Age Viral Video Chart, four new entries are giving the vacuum brand a run for its money.
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