Visible Measures Blog

Today we're happy to report that we've partnered with iMedia Connection to publish the Top 10 Brands in Video Chart, a monthly chart that highlights the most-watched brands across the online video landscape. The inaugural chart debuts today on iMediaConnection.com. You can see it here: http://www.imediaconnection.com/content/29209.asp

At fourth and sixth place on the Top 10 Online Film Trailers Chart this week, Rango and Beastly will hit the box office this weekend together. Both experienced a minor bump in views this week – Rango inched up 12% while Beastly saw a slightly healthier 21% increase. View counts for both flicks were below 1 million.

Just Bieber's film Never Say Never made ten consecutive appearances in the Online Video Film Trailer Chart, the maximum number of possible appearances. Although, even with ten opportunities, the film was unable to claim first place in any given week. Given Bieber's viral potential the documentary's inability to ascend to the top of the chart was surprising.

NEW YORK (AdAge.com) -- With 1.8 million views and its first ever entry onto the chart, Intel's "Chase" mini-movie makes it to the straight to the top for a good reason -- it's a great action flick with a sexy heroine and two leather-jacket-and-gold-chains bad guys. The campaign won 1.1 million in its first week alone.

Seth Rogan's latest film, Green Hornet, takes first place on the Top 10 Online Film Trailers Chart this week after steadily working its way up the ranks. Hitting theaters last week, the Columbia action/comedy flick increased over 115% to reach 1.9 million views. The film has made five appearances on the chart.

With its official release set for today, Michael Moore's Capitalism: A Love Story is on the up and up. The film jumped nearly 200% this week, pushing through the 1 million views mark, enough for third place on the Chart. The majority of these views are coming from Moore's recent PR push with a number of interviews.