Visible Measures Blog

Historically, Apple hasn't been all that active in the world of online video. Not because it can't, but because it doesn't really try all that hard. Up until recently, Apple hadn’t even bothered to upload any videos to its corporate YouTube channel. And when it did, with its recent series of iPad ads, the comments were disabled. However, despite Apple’s relative ambivalence about social video, the online video audience is anything but ambivalent about the brand. Indeed, fans have posted hundreds of copies of the iconic “Get a Mac” and “iPhone” ads.