Visible Measures Blog

MITX, the Massachussettes Innovation and Technology Exchange, is hosting the 2011 MITX Innovation Awards tonight. We're excited because Visible Measures has been selected as a finalist in the category for Best Ad Decision Making Tool. The technology under consideration comes from our new choice-based video ad network, Viewable Media. Viewable Media enables consumers to choose to watch video advertising, creating the highest impact views available in video.