Visible Measures Blog

The NBA playoffs have expanded their game to the world of viral video this week. Nike Basketball's Most Valuable Puppets, featuring stuffed versions of LeBron and Kobe, landed the top position on the chart by scoring 1,133,327 million views. It was the only campaign on the chart to grow this week, swelling by an impressive 40%. Vodafone's Make the Most of Now campaign just missed the top mark by 130,000+ views.