Visible Measures Blog

This past Sunday, the Russian meteor became the fastest video event ever to top a True Reach of over 100 million views. In less than 72 hours, people had uploaded over 400 videos of the meteor streaking against the Russian sky, lighting it up, and ending with an incredible boom. As of this morning, the meteor has a True Reach of over 138 million video views.

It's been over a month since Joseph Kony became one of the most famous people in the world, and the historic social video campaign that made him so continues on. To date, Kony 2012 has surpassed 180 million views and is well on its way to becoming the most-watched social video ad of all time. If it keeps at its current pace, it will surpass Evian's Live Young campaign in less than two weeks and overtake Blentec: Will It Blend?, currently at 195 million views, by mid May.

The international non-profit group UNICEF recently launched a campaign to raise awareness about children dying of hunger in the Sahel region of nothern Africa. The #sahelNOW campaign has gotten some celebrity tweets, but the video campaign has generated less than 10,000 views. 

Samsung's's polarizing Galaxy Note phone-tablet hybrid is surpassing sales expectations, with 5 million sold worldwide since its debut in Europe five months ago. Keep in mind, expectations were low for a tablet that's not really a tablet and certainly not an iPad. But its campaign is making some serious waves, premiering big on Ad Age's Viral Video Chart.

It's a long way from fahrvergnugen.

On Friday morning, we reported that the Kony social video campaign had topped 70 million views in record time. In the afternoon, we collaborated with the WSJ to report that the campaign had topped 80 million views.

If the goal was the make Joseph Kony famous, they achieved it.