Visible Measures Blog

One of the most frequent questions in the video business is how to make a video go viral. There are many general best practices that we've identified over the years of measuring and driving video performance, but one very specific phenemon is that of the time lapse. Our friend Shira Lazar from What's Trending was curious about how big Lotte Time Lapse Birth to 12 Years – the latest time lapse viral – had become, so we dug in. What we found in our research was a treasure trove of time lapse viral hits, one after the next.