Visible Measures Blog

With chart juggernauts New Moon and 2012 now out of the rankings, James Cameron's Avatar was able to claim first place in the Top 10 Online Film Trailer Chart this week. Two weeks from its holiday season release, the sci-fi action flick grew 57% to 1.7 million views.

Ninja Assassin, Old Dogs and The Road hit theaters during the Thanksgiving break, each  displaying significant audience interest. In the week after their release, the films have continued to draw attention, growing 121%, 145%, and 129%, respectively. This further demonstrates that online video viewing behavior surges the week after release.

Releasing This Weekend

Lionsgate drama Brothers hits theaters this weekend, experiencing a 56% bump to reach 276,000+ views. Sony action flick Armored, starring Matt Dillon, elbows its way into tenth place the week of its release. The film has the most growth of the chart this week with an impressive 216%.

The Most-Watched Film Trailers of the Week 

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	2	Avatar	20th Century Fox	Action	1,712,555	2	57%
2	4	Ninja Assassin	Warner Bros.	Action	1,586,876	-1	121%
3	3	Alvin And The Chipmunks: The Squeakuel	20th Century Fox	Animation	1,047,187	3	38%
4	New	The Princess And The Frog	Disney	Animation	873,438	1	178%
5	8	Old Dogs	Disney	Comedy	532,268	-1	145%
6	9	The Road	The Weinstein Company	Adventure	407,405	-1	129%
7	7	Nine	The Weinstein Company	Musical	383,503	3	11%
8	10	Brothers	Lionsgate	Drama	276,173	0	56%
9	New	Legion	Sony	Action	223,822	7	1%
10	New	Armored	Sony	Action	214,567	0	216%

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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.  

*See our Top Film Trailers  page for our methodology.

**Indicates percent change in views compared with the same period the week before.

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