Visible Measures Blog

With schools opening their doors across the country, it's no wonder that computer ads dominate the Viral Video Ad Chart this week. HP is at the top of the group with its You on You campaign, led by the singer Kenna. Reminiscent of Microsoft's I'm a PC campaign, You on You calls on HP users to upload videos about themselves for $300,000 worth of prizes. The only catch is that you can't show your face. In any event, the call to action seems to be working – user videos have generated the majority of the views for the campaign. It's in second place behind Evian's powerhouse campaign, Live Young.