Visible Measures Blog

After Obama’s dominance on the WSJ Presidential Ads Chart last week, Romney and the right strike back this week in social video, with six campaigns on the chart coming from Romney and conservative super PACs.

Now that Romney is all but a lock for the republican nomination, President Obama and the left have unleashed a barrage of attack ads against him in social video. Five of the top ten ads this week on the WSJ Presidential Ads Chart, and the top three, are from the president. Two are aimed directly at Romney, Mitt Romney: Memories to Last a Lifetime and Mitt Romney versus Reality. Other Obama ads, The Road We've Traveled and 2012 African Americans for Obama, both older campaigns in comparison, got a boost in views last week, most likely from paid promotion online.

Rick Perry's Strong campaign is the most viral presidential ad of the year. The campaign has exploded across the Web, generating over 13 million views in little more than a week. Strong has lapped all other presidential ad campaigns a few times, and has over 10 million views than its closest competitor. It's inspired over 250 spoofs and parodies, which have driven over half of the campaign's total views. The most-watched spoof is by Andy Cobb, grabbing over 1.6 million views, which tops the most-watched campaigns of the year for both Obama and Ron Paul. Strong has almost as many views as all the other 2011 viral presidential campaigns combined.