Visible Measures Blog

PSY has struck viral gold once again! His new single, Gentleman, hit 100 million views in only three days, tying the record for the fastest a video has ever reached the milestone. For those keeping score out there, the only other video to hit a True Reach of 100 million views in that length of time was the Russian Meteor in February.

Music videos are the most-watched videos online without exception. People love to see what their favorite music artists create, then come back to listen and watch their videos, again, and again. As we're closing in on the end of the year, we wanted to take a step back and look at the most-watched music videos ever.

Big news in the online video world: PSY's Gangnam Style has topped 1 billion views. The dance moves, the humor, and beats have inspired a global meme, crossing national boundaries, ages, and genres of music. The original video has been watched more than 438 million times since PSY first uploaded it in July.