Visible Measures Blog

Jay-Z announced his new album Magna Carta Holy Grail, with a Samsung ad that aired during the NBA playoffs on Sunday.  Excitement for the album is evident, as only two days later the ad has garnered a True Reach of more than 5.7 million views.

It isn't often that a diaper commercial really grabs attention, but Huggies Argentina really went all out this Father's Day.

It’s not uncommon to hear critics decry a commercial for its sexist portrayal of women. For years, women have been stereotyped and degraded in ads, as sites like Business Insider point out. But it’s not every day when people get up in arms about the way a man is represented in an ad.

With Apple, Samsung, and Google among its ranks, it’s no wonder that consumer tech is one of the most popular verticals in branded content. This month we look at March’s Top 10 most-watched consumer tech campaigns.

Consumer tech is one of the most popular verticals in branded content. In 2012 alone, it generated over 700 million video views. Almost by default, it features the most innovative products on the market today, and teases what the future holds. It's home to some of the biggest rivalries in business along with the biggest opportunties. It's a natural fit for branded content.

When we published our Top 10 Most-Watched Super Bowl Ads list on Sunday after the Super Bowl, we said that there are about 180 million True Reach views that happen between game day and the Thursday afterwards and that the rankings would likely shift. Well, we're about 180 million True Reach views later, and the rankings have indeed shifted.

The Baltimore Ravens may have won the game, but Toyota won Super Bowl XLVII.

Ads from Blentec, Justin Bieber, and Samsung cracked the most-watched video ads of the week. To find out who else made the list, check out our Visible Ads Minute:

As the battle for the smartphone and tablet market rages on, one of the most effective methods for reaching consumers is through video advertising. To show who's winning in this battle, we've produced the Top 10 Most Viral Video Tech Ads of 2012, based on our True Reach methodology.

On this week's Ad Age Viral Video Chart, Justin Bieber makes an appearance promoting his new fragrance line, GIRLFRIEND. Following on the heels of the success of his Someday fragrance line, Bieber generates more than 2.8 million views this week the video campaign, which features an acoustic version of his pop hit Girlfriend. The campaign also includes short teasers for his full 30-second spot. The campaign has more thn 40 clips, which include copies and spoofs. It's clear the Biebs has staying power in the music business, and now the fragrance business, but we'll have to wait to see if GIRLFRIEND can outlast his comptetition on the Viral Video Chart.